Category
Lifestyle
Assisted Choices
Trend cluster
Category
Modern
Beekeeping
Innovations in the beekeeping space help preserve and sustain colonies.
1.5
Trend score
Trend
What is the Modern Beekeeping trend?
Modern Beekeeping: As beekeeping remains a crucial aspect of sustaining a healthy ecosystem, brands are offering innovative ways in which to keep colonies healthy and keep an eye on potential threats. Everything from colony monitoring systems to lab-made honey without bees at all are being used to protect the species.
Insight
The consumer insight behind the Modern Beekeeping trend
For knowledgable consumers, an understanding that the environment is under threat comes with the expectation that brands prioritize eco-friendly production, consumption and conservation. Eco-friendly consumers are no longer satisfied with making all the responsible choices themselves, and expect that brands step up in their contributions to the environment.
Trend themes
Themes within the Modern Beekeeping trend
Three behaviours holding the trend together01
Eco-friendly beekeeping
Brands offer innovative ways to keep bee colonies healthy and protect the species, incorporating new technology like hive monitoring systems and creating lab-made honey to eliminate the need for commercial beekeeping.
02
Smart monitoring systems
The use of sensors, networking and artificial intelligence enables beekeepers to monitor hives remotely, detect early disease and pests and take action before a larger problem develops.
03
Lab-made honey products
Science is offering innovative ways to make honey without relying on commercial beekeeping, with companies exploring the use of synthetic biology to reproduce the compounds found in honey and produce unique flavors.
Industry implications
What the Modern Beekeeping trend means for industry
Where the trend changes the playbookFor
Agriculture
Innovative beekeeping technologies and lab-made honey products have the potential to disrupt traditional agriculture practices, offering new ways to maintain healthy bee colonies and increase productivity.
For
Food production
Lab-made honey products open up opportunities for the food production industry to offer sustainable, bee-free honey alternatives to consumers while reducing the impact on bee populations.
For
Environmental management
Bee populations play a crucial role in the environment, making beekeeping technology an important asset for environmental management professionals who want to preserve and sustain ecosystems.
Workshop question
How is your brand prioritizing environmental protection and conservation?
Trend signals
Trend signals for Modern Beekeeping
Trend score 1.5 out of 10, from popularity 20%, activity 15%, freshness 9%.
Popularity20%
Activity15%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modern Beekeeping trend
4 featured examples from Nov 22, 2018 to Oct 20, 2020CategoryLifestyle
Lab-Made Honey Products
MeliBio Makes Bee-Free Honey Without Relying on Commercial Beekeeping
Industry can explore lab-grown food production and bee-free honey to meet consumer demand for sustainable and ethical food options.
CategoryTech
Beehive Colony Support Systems
The 'BEEP base' Helps Maximize Hive Health
Smart hive technology and data-driven beekeeping could have applications in the wider agriculture industry for other types of animal or crop management.
CategoryTech
Beehive-Monitoring Sensors
ApisProtect Uses Machine Learning to Help Beehives Thrive
Remote monitoring and machine learning technology can be applied to optimize farming practices and improve crop production.
CategoryEco
AI Bee-Saving Algorithms
Alain Bugnon and Signal Processing Laboraty 5 are Saving the Bees with AI
Applying AI algorithms and technology to enhance beekeeping practices and prevent bee population decline.
