Brands are updating the branding and recipes of the popular probiotic food
Trend - Taking advantage of the popularity of sauerkraut, companies are revamping the recipes of the gut health-supporting food and/or updating the packaging design it is offered in. This is a result of a much more competitive market, in which companies are looking to capture consumer attention through innovation.
Insight - Contemporary consumers understand the importance of taking care of their bodies on a regular basis and as a result, many have begun introducing wellness-minded rituals to their daily routine. In this space, active ingredients like probiotics have been in the spotlight for quite some time and consumers are looking for ways to introduce them into their skincare ritual or diet, with the hopes of receiving the support their body needs.
Insight - Contemporary consumers understand the importance of taking care of their bodies on a regular basis and as a result, many have begun introducing wellness-minded rituals to their daily routine. In this space, active ingredients like probiotics have been in the spotlight for quite some time and consumers are looking for ways to introduce them into their skincare ritual or diet, with the hopes of receiving the support their body needs.
Workshop Question - How might you reformulate a popular product to recapture consumer attention?
Trend Themes
1. Revamped Recipes and Packaging Design - Companies are updating their sauerkraut recipes and packaging design due to a highly competitive market, in which companies are seeking innovative ways to capture consumer attention.
2. Probiotics in Wellness-minded Rituals - Consumers are seeking to introduce probiotics into their skincare routine or diet to receive the necessary body support in wellness-minded rituals.
3. Supercharged Sauerkraut - Companies like Good Nude Food are making high-quality, live fermented sauerkrauts with added superfoods to satisfy the exponentially growing consumer interest in nutritious probiotic foods.
Industry Implications
1. Health and Wellness - Consumer interest in gut health is booming, making health and wellness a relevant industry to watch as consumers seek nutritional value in their food and drinks.
2. Organic Food and Beverages - Organic farms, like Biona Organic, are specializing in fine foods and beverages that are naturally sourced without added chemicals or pesticides.
3. Food and Beverage Packaging - Innovative packaging design for sauerkraut and other fermented foods is an emerging industry trend as businesses strive to win consumer attention.
