Category
Tech
Automated Upkeep
Trend cluster
Category
Upgraded
Sauerkraut
Brands are updating the branding and recipes of the popular probiotic food.
3.9
Trend score
Trend
What is the Upgraded Sauerkraut trend?
Upgraded Sauerkraut: Taking advantage of the popularity of sauerkraut, companies are revamping the recipes of the gut health-supporting food and/or updating the packaging design it is offered in. This is a result of a much more competitive market, in which companies are looking to capture consumer attention through innovation.
Insight
The consumer insight behind the Upgraded Sauerkraut trend
Contemporary consumers understand the importance of taking care of their bodies on a regular basis and as a result, many have begun introducing wellness-minded rituals to their daily routine. In this space, active ingredients like probiotics have been in the spotlight for quite some time and consumers are looking for ways to introduce them into their skincare ritual or diet, with the hopes of receiving the support their body needs.
Trend themes
Themes within the Upgraded Sauerkraut trend
Three behaviours holding the trend together01
Revamped Recipes and Packaging Design
Companies are updating their sauerkraut recipes and packaging design due to a highly competitive market, in which companies are seeking innovative ways to capture consumer attention.
02
Probiotics in Wellness-Minded Rituals
Consumers are seeking to introduce probiotics into their skincare routine or diet to receive the necessary body support in wellness-minded rituals.
03
Supercharged Sauerkraut
Companies like Good Nude Food are making high-quality, live fermented sauerkrauts with added superfoods to satisfy the exponentially growing consumer interest in nutritious probiotic foods.
Industry implications
What the Upgraded Sauerkraut trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Consumer interest in gut health is booming, making health and wellness a relevant industry to watch as consumers seek nutritional value in their food and drinks.
For
Organic Food and Beverages
Organic farms, like Biona Organic, are specializing in fine foods and beverages that are naturally sourced without added chemicals or pesticides.
For
Food and Beverage Packaging
Innovative packaging design for sauerkraut and other fermented foods is an emerging industry trend as businesses strive to win consumer attention.
Workshop question
How might you reformulate a popular product to recapture consumer attention?
Trend signals
Trend signals for Upgraded Sauerkraut
Trend score 3.9 out of 10, from popularity 56%, activity 53%, freshness 9%.
Popularity56%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upgraded Sauerkraut trend
4 featured examples from Mar 16 to Oct 23, 2020CategoryLifestyle
Fermented Beetroot Condiments
Biona Organic's Ruby Sauerkraut is Naturally Sourced
Opportunity for companies to develop and manufacture innovative food preservation techniques and products using fermentation.
CategoryLifestyle
Supercharged Sauerkrauts
Good Nude Food Was Named the Winner of the 'Pitch! Live' Competition
Incorporating probiotics into unique food products can help food and beverage industries address the need for healthier options in the market.
CategoryLifestyle
Gut-Supporting Packaged Sauerkraut
The Cleveland Kitchen Boasts a Range of Delicious Sauerkrauts
Innovations in packaged and unique sauerkraut flavors with added health benefits can disrupt the condiment industry.
CategoryLifestyle
Russian-Inspired Fermented Foods
Cultured Traditions Offers High-Quality Fermented Food and Drinks
The health food industry can tap into the growing demand for certified organic fermented products by offering a diverse range of high-quality options to health-conscious consumers.
