At the International Food and Beverage Event (IFE) in London, the brand Good Nude Food—founded by "gut health entrepreneur" Evonne Morrison—was crowned the winner of the Pitch! Live competition. Good Nude Food's product is essentially "supercharged sauerkraut."
The company specializes in making "high-quality, live fermented sauerkrauts with added superfoods." Titled 'SUPERKRAUT,' the products are manufactured in small batches and handmade in Scotland. There are three types of Good Nude Food SUPERKRAUT, including 'Tumeric and Ginger,' 'Supergreens with Spirulina,' and 'Red Hot Firekraut.'
With consumer interest in probiotics exponentially growing, many are looking for nutritious foods to supplement their diet. In addition to being quite tasty on their own, Good Nude Food makes suggested pairings for each of its options.
Image Credit: Good Nude Food
Why This Trend Is Growing
- Supercharged Probiotics
- Opportunity for food companies to incorporate natural probiotics into their product lines to meet growing consumer demand for health-boosting options.
- Fermentation Revival
- With more emphasis on gut health, industries can look into traditional food preservation techniques and introduce them innovatively in their offerings.
- Functional Superfoods
- Chance for food firms to merge probiotics with nutrient-dense superfoods and offer novel, healthful food products in the marketplace.
Industries Being Reshaped
- Food and Beverage
- Incorporating probiotics into unique food products can help food and beverage industries address the need for healthier options in the market.
- Health and Wellness
- Products like Good Nude Food's SUPERKRAUT present an opportunity for the health and wellness industry to promote innovative, all-natural gut-health supplements.
- Agriculture
- Farms can potentially benefit from increased demand for sauerkraut and other fermented foods, as they are needing more produce to keep up with current trends.
