Category
Lifestyle
Assisted Choices
Trend cluster
Category
Home
Testing
Allergy testing is made more accessible with at-home kits.
4.5
Trend score
Trend
What is the Home Testing trend?
Home Testing: At-home allergy testing options allow users to collect samples from home, and then have them mailed in to labs that will then give them information on their allergies or intolerances. These options make the process more accessible by cutting out the need to go to clinics to get tested.
Insight
The consumer insight behind the Home Testing trend
The need for accessible healthcare is growing, and people are increasingly likely to take their personal health into their own hands in order to avoid costly or out-of-the-way visits to doctors and clinics. Many consumers are now seeking out ways to assess and take care of their health (for minor issues) without the involvement of professionals.
Trend themes
Themes within the Home Testing trend
Three behaviours holding the trend together01
At-Home Health Testing
Consumers are prioritizing their health and wellness at home with the help of at-home health testing options, allowing for accessibility without visits to doctors or clinics.
02
Personalized Skincare Solutions
Brands like Veracity offer at-home testing and personalized skincare solutions, with consumers looking for targeted solutions to address specific conditions like acne or dry skin.
03
Gut Health Testing
At-home gut health testing solutions like Kean Gut offer consumers insight into overall gut health and the gut microbiome for improved wellness and nutrition.
Industry implications
What the Home Testing trend means for industry
Where the trend changes the playbookFor
Healthcare
At-home health testing options disrupt the traditional healthcare landscape, offering consumers accessibility and convenience.
For
Skincare
Personalized skincare solutions and at-home testing allow consumers to address specific skin concerns, disrupting the traditional generalized approach to skincare.
For
Nutrition
At-home testing options like Kean Gut offer consumers insight into gut health to allow for improved nutrition and overall wellness.
Workshop question
How is your brand making its product/service more accessible?
Trend signals
Trend signals for Home Testing
Trend score 4.5 out of 10, from popularity 66%, activity 58%, freshness 11%.
Popularity66%
Activity58%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Home Testing trend
7 featured examples from Oct 22, 2019 to Nov 16, 2021CategoryFashion
Skincare Health Kits
Veracity is a Skincare Brand That Tests for Hormonal Imbalances
Opportunity for skincare brands to incorporate hormone tests and create customized solutions for customers
CategoryLifestyle
At-Home Allergy Tests
The klarify.me Home Allergy Test Offers Comprehensive and Reliable Results
The healthcare industry can benefit from offering at-home allergy tests as a disruptive innovation opportunity to enhance patient convenience and access.
CategoryLifestyle
At-Home Health Kits
Kean Health Kits Enhance Individual Wellness
Kean Health and its at-home testing kits could provide a new level of personalized testing options that can disrupt traditional medical testing and create opportunities for telehe…
CategoryLifestyle
At-Home Food Sensitivity Tests
PinnerTest is a Science-Based Exam That is Highly Comprehensive
PinnerTest and similar products can disrupt traditional healthcare models by providing diagnostic testing from home.
CategoryLifestyle
At-Home Lab Tests
Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More
Opportunity for healthcare providers to incorporate at-home lab test and digital tracking app services to provide personalized health monitoring solutions.
CategoryLifestyle
Environmental Intolerance Tests
This Test Helps Shows What is Causing Your Body & Skin Discomfort
Disruptive innovation opportunity: Integrate environmental intolerance testing into healthcare practices for more comprehensive patient wellness assessments.
CategoryLifestyle
Easy-to-Use Food Allergy Tests
Everywell Boasts a Wide Variety At-home Tests & One is for Food
Disruptive innovation opportunity: Develop cutting-edge technologies and products in the health and wellness industry that empower individuals to proactively monitor and manage th…
