Caring for the body's largest organ, the skin, is a job that starts from the inside out and Veracity is a skincare brand that sets itself apart by targeting hormonal imbalances. The brand offers not only serums, moisturizers and brightening concentrates but also an at-home Skin + Health Test for getting to the root of certain conditions. According to the brand, "We have created the first-ever at-home test kit that measures the five key hormones and pH that drive your skin’s current condition. At Veracity, we know that the truth of your acne, rosacea or dry spots lies underneath the surface."
The kit relies on a saliva test so that personalized skincare solutions can be created and after completing the test, customers get three things: their personal biofactors, skincare recommendations and resources for treating the root cause.
Why This Trend Is Growing
- Hormonal Imbalance Detection
- Opportunity for developing at-home test kits to measure hormonal imbalances and offer personalized skincare solutions.
- Targeted Skincare
- Opportunity for developing skincare brands that offer customized skincare solutions based on personal biofactors.
- At-home Health Testing
- Opportunity for developing at-home test kits to measure health biomarkers, enabling personalized skincare and health solutions.
Industries Being Reshaped
- Skincare
- Opportunity for skincare brands to incorporate hormone tests and create customized solutions for customers
- Healthtech
- Opportunity for healthtech companies to develop at-home test kits for measuring biomarkers and providing personalized health solutions.
- Wellness
- Opportunity for wellness companies to integrate hormone testing and offer personalized solutions, including skincare recommendations.
