Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pescatarian
Jerky
The savory smoked jerky snack is offered with fish alternatives.
3.1
Trend score
Trend
What is the Pescatarian Jerky trend?
Pescatarian Jerky: Jerky snacks are often a savory option, often comprising of pork, beef, or chicken. To make the snack more accessible and favorable, companies in the snacking space develop fish-based jerky to appeal to consumers with dietary restrictions and those who value the variety of choice.
Insight
The consumer insight behind the Pescatarian Jerky trend
Consumers who have dietary restrictions have historically been limited when it comes to viable snacking options. However, in the information age, this minor struggle is amplified in online communities. As a result, more products that creatively side-step dietary restrictions are expected.
Trend themes
Themes within the Pescatarian Jerky trend
Three behaviours holding the trend together01
Fish-Based Jerky Snacks
As consumers continue to look for healthier snack alternatives, companies in the snacking industry are developing fish-based jerky to cater to those with dietary restrictions and offer more variety.
02
Asian Drinking Culture-Inspired Eateries
Restaurants like Anju are looking to capitalize on the popularity of Korean soju bars by creating a space with a similar ambiance and serving up dishes that are unique to that culture.
03
Sustainable and Gourmet Salmon Snacks
Brands like The Pished Fish are creating high-quality salmon snacks that showcase the nutritional value and versatility of salmon in a way that appeals to the health-conscious consumer.
Industry implications
What the Pescatarian Jerky trend means for industry
Where the trend changes the playbookFor
Snack Foods
Companies in the snack industry have an opportunity to tap into the growing demand for healthier and more diverse snack options, such as fish-based jerky snacks.
For
Restaurant and Foodservice
Entrepreneurs in the restaurant industry can look to the popularity of Asian drinking cultures and cuisine to create unique dining experiences that cater to this trend.
For
Sustainable Food Production
As consumers become more health-conscious and environmentally-aware, the food industry has an opportunity to create sustainably-sourced and gourmet food products, such as the salmon snacks offered by The Pished Fish.
Workshop question
How can your brand cater to consumer restrictions?
Trend signals
Trend signals for Pescatarian Jerky
Trend score 3.1 out of 10, from popularity 54%, activity 30%, freshness 10%.
Popularity54%
Activity30%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pescatarian Jerky trend
5 featured examples from Apr 27, 2020 to May 5, 2021CategoryMarketing
Gourmet Smoked Salmon Snacks
The Pished Fish's 'Gilltong' is a Tasty Jerky and Biltong Hybrid
Companies in the healthy snacks industry could develop innovative, healthy snacks infused with unique flavors and nutritional benefits.
CategoryLifestyle
Packaged Dried Bonito Flakes
This Yamaki Katsuobushi is Made from Premium Japanese Bonitos
Opportunity for food and seasoning manufacturers to incorporate premium dried bonito flakes into new product lines.
CategoryLifestyle
Tuna Jerky Snacks
Pescavore's Ahi Tuna Jerky Strips Share at Least 12 Grams of Protein
The snack industry can explore fish-based options and low-sodium jerky alternatives to cater to health-conscious consumers.
CategoryLifestyle
Flavorful White Fish Jerky
OneForNeptune Offers Up Four Enriching Tastes of Its Product
The snack food industry can explore the production of sustainable and protein-rich snacks like OneForNeptune's white fish jerky to cater to health-conscious consumers.
CategoryLifestyle
Soju Bar-Inspired Eateries
Anju Prepares to Open and Will Serve Korean-Influenced Dishes
Opportunities for entrepreneurs to invest in the growing demand for authentic Asian cuisine and set up specialty eateries like Korean soju bars-inspired restaurants and izakayas.
