Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meditation
Management
Brands are seamlessly integrating meditation practices into daily lifestyles.
5.5
Trend score
Trend
What is the Meditation Management trend?
Meditation Management: Brands are incorporating meditation practices into consumers' lifestyles in ways that appear unnoticeable. These products manage consumers' mental mindfulness and make meditation more accessible through intelligent architecture, digital entertainment consumption, and wearables.
Insight
The consumer insight behind the Meditation Management trend
In the information age, global or societal uncertainty is amplified. This, coupled with pressures from daily life, maybe why more consumers report feeling anxious and stressed than in the past. To help with this, consumers experiencing mental strife look for products that seamlessly create a more relaxing ambiance. As a result, they can reach a meditative state without the added stress of altering their lifestyle.
Trend themes
Themes within the Meditation Management trend
Three behaviours holding the trend together01
Meditation Integration
Brands are increasingly incorporating meditation practices into everyday products in order to help manage consumers' mental mindfulness.
02
Seamless Relaxation
Consumers are looking for products that seamlessly create a more relaxing ambiance, so they can reach a meditative state without the added stress of altering their lifestyle.
03
Hyper-Specific Relaxation Platforms
Consumers are increasingly seeking out hyper-specific streaming and entertainment platforms that are designed to reduce feelings of stress and anxiety and to help improve sleep and focus.
Industry implications
What the Meditation Management trend means for industry
Where the trend changes the playbookFor
Wellness
Incorporating meditation practices into everyday products represents the blurring of traditional lines between wellness, technology, and everyday life. This convergence suggests an opportunity for health and wellness companies to expand into new markets.
For
Architecture
Creating spaces that seamlessly integrate meditative and relaxation practices represents a new frontier in architecture and design that can help people connect more deeply with the natural environment and reduce stress in everyday life.
For
Connectivity and Networking
Incorporating mindfulness and relaxation practices into technology products offers an opportunity for networking and connectivity companies to differentiate their products and provide consumers with a more comprehensive suite of health and wellness solutions.
Workshop question
How can your brand help incorporate self-care into consumer practices?
Trend signals
Trend signals for Meditation Management
Trend score 5.5 out of 10, from popularity 73%, activity 82%, freshness 9%.
Popularity73%
Activity82%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meditation Management trend
4 featured examples from Jan 8 to Oct 16, 2020CategoryTech
Stress Recovery Wearables
Apollo Uses Vibration to Improve Sleep and Energy, and Reduce Stress
There is an opportunity to further develop wearable technology for health and wellness purposes, specifically stress recovery wearables.
CategoryArt & Design
Meditative Nature-Focused Architecture
Jun Murata's Meditation Space Integrates Its Surroundings
Disruptive innovation opportunity: Rethinking traditional architectural practices and embracing nature-focused designs.
CategoryTech
Meditative Networking Solutions
The 'Bium' WiFi Router Helps User Connect and Disconnect
There is a disruptive innovation opportunity in the technology industry to create networking solutions that prioritize mindfulness and balance for users.
CategoryLifestyle
Relaxation-Focused Streaming Services
'Restflix' Helps Users Relax and Unwind When Stressed
The rise of relaxation-focused streaming services like 'Restflix' presents an opportunity for companies in the streaming industry to tap into the growing demand for stress-relief…
