Category
Fashion
Scaled Restraint
Trend cluster
Category
Inspired
Oil
Brands are offering contemporary hair oils inspired by historic rituals.
4.1
Trend score
Trend
What is the Inspired Oil trend?
Inspired Oil: The act of massaging oil into hair to improve its appearance and health has been a long-practiced ritual in South Asian and African countries. New hair oil products are directly inspired by these rituals and are packaged as extensions of this long-established practice.
Insight
The consumer insight behind the Inspired Oil trend
Natural health and self-care rituals are increasingly preferred by consumers, particularly for those who come from backgrounds where these rituals hold cultural meaning. These consumers look to practice these rituals in a way that suits their contemporary self-care needs and preferences, and are drawn to brands that take their personal history into account.
Trend themes
Themes within the Inspired Oil trend
Three behaviours holding the trend together01
Natural Haircare Rituals
Products inspired by long-established haircare rituals are becoming increasingly popular, especially among consumers who prefer natural health and self-care.
02
Plant-Based Hair Oils
New brands are offering premium ranges of haircare products that utilize plant-based ingredients and formulas.
03
Honey-Powered Haircare Collections
Brands are turning to honey as a hero ingredient in order to provide a luxurious range of organic haircare products that aim to condition, hydrate, cleanse, and enhance shine.
Industry implications
What the Inspired Oil trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
The beauty and personal care industry is poised for continuous growth, especially with the increasing demand for natural and organic products that cater to individual needs and preferences.
For
Health and Wellness
The health and wellness industry is expanding its offerings to include products that promote natural and holistic approaches to self-care, featuring ingredients and rituals from across cultures.
For
Sustainability
Sustainability is becoming an important consideration across industries as consumers seek out environmentally conscious products and brands that prioritize eco-friendly practices.
Workshop question
How does your brand prioritize the cultural rituals of its target demographic?
Trend signals
Trend signals for Inspired Oil
Trend score 4.1 out of 10, from popularity 58%, activity 52%, freshness 12%.
Popularity58%
Activity52%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
South America
Africa
Evidence
Examples of the Inspired Oil trend
8 featured examples from Apr 8, 2020 to Jul 23, 2022CategoryFashion
Food-Grade Hair Oils
These Addicted Beauty Hair Oils Have a Natural, Free-From Recipe
Developing innovative haircare products for consumers seeking natural, effective solutions.
CategoryFashion
Plant-Based Ayurvedic Haircare
Fable & Mane Makes Haircare Inspired by Beauty Fables & Rituals
Beauty industry can learn from Fable & Mane's use of ancient ingredients and create innovative and sustainable products.
CategoryMarketing
Honey-Powered Haircare Collections
JCOS Offers a Luxurious Range of Organic Honey-powered Products
The skincare industry can further explore the use of natural ingredients in its products with honey as the hero ingredient.
CategoryFashion
Gooseberry Hair Oils
Squigs' Gooseberry Delight Hair Oil Modernizes an Ancient Beauty Treatment
The emergence of natural and traditional hair care treatments like gooseberry hair oil creates disruptive innovation opportunities in the hair care industry.
CategoryFashion
Plant-Based Hair Oils
The Afro Hair & Skin Co. Boasts Nutrient-Dense Products That are Natural
Beauty and wellness businesses can adapt and innovate their products to include natural and nourishing plant-based ingredients to meet the growing demand for sustainable and healt…
CategoryMarketing
Natural Afro-Specific Hair Products
Afrocenchix Emphasizes Natural and Nourishing Formulas
The beauty and personal care industry can tap into the demand for natural and personalized hair care products.
CategoryFashion
Curl-Moisturizing Shine Oils
This Living Proof Oil Smooths, Defines & Supports Healthy Strands
With rising demand for natural, silicone-free, nourishing and customizable hair care formulations that cater to different hair textures, brands in this industry have an opportunit…
CategoryFashion
Deep-Conditioning Curly Hair Oils
Here2Grow Partners with Purely Natural to Create Nectar Hair Oil
The Nectar Hair Oil's success in the market shows the potential for disruptive innovation in the beauty and personal care industry, especially in niche markets.
