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Plant-Based Hair Oils

The Afro Hair & Skin Co. Boasts Nutrient-Dense Products That are Natural

— July 23, 2020 — Fashion
The Afro Hair & Skin Co.—which is an award-winning afro beauty and wellness brand—is offering a nourishing plant-based hair oil to consumers with textured hair who are looking for a multi-tasking product for support.

Dubbed 'Bloom,' the plant-based hair oil is packed with Omegas and essential fatty acids that contribute to the "health from your roots to your ends" and prevent breakage. In addition, the natural and vegan-friendly formula is active in nourishing the scalp "without suffocating or clogging the hair follicles." Due to its high-performing formula, Bloom can be utilized by consumers as a leave-in conditioner, pre-shampoo treatment, hot oil treatment, or to seal in moisture. For application, users need to smooth a small amount of Bloom to slightly damp hair.

Image Credit: Afro Hair & Skin Co.
Trend Themes
1. Plant-based Haircare - The rise of plant-based hair products will disrupt the traditional hair care industry by providing consumers with natural and nourishing alternatives.
2. Multi-purpose Hair Products - The trend towards multi-use hair oils and treatments provides innovative opportunity for companies to create versatile hair care solutions that meet a variety of consumer needs.
3. Vegan Hair Care - The increasing demand for vegan-friendly hair products provides a potential area of new disruptive innovation for companies looking to cater to ethical consumer preferences.
Industry Implications
1. Beauty & Wellness - Beauty and wellness businesses can adapt and innovate their products to include natural and nourishing plant-based ingredients to meet the growing demand for sustainable and healthy beauty products.
2. Hair Care - Hair care companies can capitalize on the trend towards multi-purpose hair products by creating innovative solutions that are convenient, affordable and effective.
3. Vegan Products - The rise in demand for vegan-friendly hair care products provides an opportunity for companies to create new products that meet the needs of consumers looking for ethical and sustainable solutions.
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