Category
Autos
Racing Homage
Trend cluster
Category
Autonomous
Assistance
Assistance features in cars are becoming more sophisticated & intuitive.
2.6
Trend score
Trend
What is the Autonomous Assistance trend?
Autonomous Assistance: Brands are investing in features that will enable drivers, as well as autonomous vehicles, to be safer. These designs are specifically employed to make the transition to autonomous vehicles easier or help consumers enjoy a more intuitive ride.
Insight
The consumer insight behind the Autonomous Assistance trend
As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk.
Trend themes
Themes within the Autonomous Assistance trend
Three behaviours holding the trend together01
Investments in sensor technology for autonomous driving
Investments from companies like Porsche into sensor technology startups are driving innovation in self-driving vehicles' ability to operate in harsh weather conditions or new environments.
02
Real-time road monitoring for autonomous vehicles
Honda's innovative road condition reporting system featuring forward-facing cameras and sensors will allow vehicles to automatically detect the quality of lane lines and hazards in real-time; this data is then collected and uploaded to a secure server that road operators can assess for necessary repairs.
03
Integrated autonomous driving assistance systems
Innovations like Lucid Motors' advanced driver assistance system with LiDAR technology and the Comma Two OpenPilot driver assistance device provide drivers with greater peace of mind and the ability to integrate autonomous technology into their driving experience.
Industry implications
What the Autonomous Assistance trend means for industry
Where the trend changes the playbookFor
Automotive
Advancements in autonomous driving assistance technologies are driving innovation within the automotive industry, creating exciting opportunities for automakers to invest in and develop new features in self-driving vehicles.
For
Technology
Rapid advancements in sensor, camera, and LiDAR technologies are driving innovation within the technology industry, leading to new and more sophisticated products for autonomous driving assistance systems.
For
Transportation and Infrastructure
The implementation of real-time road monitoring systems for self-driving vehicles presents exciting opportunities for transportation and infrastructure professionals to assess road conditions in ways not previously possible, leading to safer roads and improved traffic flow.
Workshop question
How might your brand address the deployment of a futuristic concept?
Trend signals
Trend signals for Autonomous Assistance
Trend score 2.6 out of 10, from popularity 31%, activity 35%, freshness 11%.
Popularity31%
Activity35%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Autonomous Assistance trend
6 featured examples from Aug 28, 2019 to Feb 25, 2022CategoryAutos
Speaker-Equipped Smart Car Speakers
The Bang & Olufsen Steering Wheel Speaker is Futuristic
The automotive industry can explore integrating speaker and touchscreen technology into their vehicles to improve the user experience and create a competitive edge.
CategoryAutos
Autonomous Driver Assistance Devices
The Comma Two OpenPilot is Safety-Focused
The development and production of autonomous driver assistance devices leads the way in the autonomous driving industry.
CategoryAutos
Car Sensor Investments
Porsche Invested into a Sensor Startup Developing Autonomous Technologies
Developing sensor technology and autonomous driving systems for the automotive industry.
CategoryAutos
Autonomous Driving Lane Assistance
Here Announced Its New 3D Road Model Named Here Lanes
The development of 3D road models and advanced lane assistance technology creates opportunities for companies in the autonomous vehicle industry to enhance their self-driving syst…
CategoryAutos
Driving Assistance System Announcements
Lucid Motors Revealed a New ADAS System for the Lucid Air
The automotive industry should explore and invest in the development of more advanced driver assistance systems to stay competitive in the market.
CategoryAutos
Autonomous Road-Assessing Features
Honda's New Electric Vehicles Monitor Lane Lines and Hazards
Auto manufacturers can incorporate Honda's lane monitoring feature, vehicle-generated data collection, and inter-vehicle communication to produce safer autonomous cars.
