Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sanitized
Household
Home tech focuses on helping create a clean home during the pandemic.
6.0
Trend score
Trend
What is the Sanitized Household trend?
Sanitized Household: Home tech typically focuses on connectivity and convenience. However, the pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend.
Insight
The consumer insight behind the Sanitized Household trend
Throughout the pandemic, members of Generation X have found themselves in a unique position. This generation typically is the head of a household, while also working from home in high numbers. Many are taking care of elderly parents as well. This is why this familycentric consumer will prioritize caution in their home space.
Trend themes
Themes within the Sanitized Household trend
Three behaviours holding the trend together01
Renewed focus on sanitization and hygiene
The pandemic has ushered in a renewed focus on sanitization and hygiene that will persist, especially for Gen X parents who already have a high household spend.
02
Touchless and smart home appliances
Consumers are looking for more touchless and smart home appliances to support more hygienic experiences and reduce the need for surface contact.
03
Real-time monitoring and air filtration
Real-time monitoring of air quality and air filtration technology are in demand as consumers seek out ways to effectively keep their homes free from germs and bacteria.
Industry implications
What the Sanitized Household trend means for industry
Where the trend changes the playbookFor
Smart Home Industry
The smart home industry is poised to benefit from the renewed focus on sanitization and hygiene with the introduction of touchless and smart home appliances.
For
Air Purifier Industry
The air purifier industry is seeing a surge in demand for effective air filtration systems that can monitor air quality in real-time.
For
Household Appliance Industry
The household appliance industry is responding to the demand for hygienic home appliances that use steam and heat to disinfect and kill bacteria and viruses.
Workshop question
Where does your customer fall in terms of their family dynamic?
Trend signals
Trend signals for Sanitized Household
Trend score 6.0 out of 10, from popularity 87%, activity 82%, freshness 10%.
Popularity87%
Activity82%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sanitized Household trend
5 featured examples from Oct 1, 2020 to May 18, 2021CategoryArt & Design
Slender Sanitization Stations
The 'POD' Sanitizing System Disinfects Items Upon Arrival Home
This industry focuses on developing innovative sanitization solutions for households, catering to the increasing need for germ-free environments.
CategoryArt & Design
Hygienic Home Appliances
Beko's Hygiene Shield Helps to Kill Bacteria and Viruses
Appliance manufacturers can capitalize on the demand for hygienic household products by developing and producing innovative home appliances that incorporate disinfection features…
CategoryArt & Design
Touchless Kitchen Faucets
U by Moen Smart Faucet is a CES 2021 Best of Innovation Honoree
The touchless kitchen faucet and other innovations like it signal growing consumer interest in smart home appliances that reduce contact with surfaces and keep the home hygienic.
CategoryArt & Design
One-Button Air Purifiers
Blue Pure Auto Adjusts Fan Speeds Based on Indoor Pollution Levels
Home appliance companies can capitalize on the increasing demand for air purifiers by designing innovative and user-friendly models.
CategoryTech
Real-Time Monitoring Air Purifiers
The Levoit VeSync Core 400s Cleans in Minutes
There is a lot of opportunity in the home appliances industry for developing smart air purifiers like Levoit VeSync Core 400s with advanced features and real-time monitoring.
