Holiday Trend Clusters

In many countries, governments insist on the restriction of holidays like Christmas and Halloween due to the ongoing health pandemic. Brands are stepping in by offering festive virtual experiences and solutions that allow consumers to celebrate in a safe manner.

Megatrends

CurationExperienceSimplicity

In an effort to slow the spread of COVID-19, many consumers are opting not to participate in "trick-or-treating." To help families celebrate Halloween, brands are launching novel products and services including drive-thru Halloween events, digital Halloween platform, and safety-focused costumes.

Megatrends

ExperienceGamification

Brands are launching wrapping papers that extend beyond the gifting experience and into new, unexpected categories. These products can double as tools for new creative pursuits such as origami or something more functional and progressive, like virtual gift cards.

Megatrends

CatalyzationHybridization

Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections. Realizing the emphasis on home-cooking during the holidays, brands see opportunity in the culinary-focused niche.

Megatrends

CurationPersonalization

As many consumers strive for a balance of healthy indulgence over the Easter season, brands are releasing gluten-free or vegan treats that allow for mindful satisfaction.

Megatrends

CatalyzationNaturalityTribalism

As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults.

Megatrends

CatalyzationExperienceNostalgia