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Vegan and gluten-free Easter treats deliver guilt-free indulgence
Implications - As many consumers strive for a balance of healthy indulgence over the Easter season, brands are releasing gluten-free or vegan treats that allow for mindful satisfaction. These halfway-healthy confections help facilitate a guilt-free Easter season, and cater to a growing consumer base that has self-imposed or necessary dietary restrictions.

Homework Question - How could your brand better accommodate consumers who face various restrictions or barriers in the purchase journey? [More]

SCORE 4.8
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15,844 Total Clicks
Mar 17 - Mar 18
This Year and Untested
LifestyleFoodHealthSpecialHoliday
Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]

SCORE 3
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146,129 Total Clicks
Dec 13 - Oct 14
Average
FashionSpecialHoliday