Brands are launching new products and services for Halloween amid COVID-19
Trend - In an effort to slow the spread of COVID-19, many consumers are opting not to participate in "trick-or-treating." To help families celebrate Halloween, brands are launching novel products and services including drive-thru Halloween events, digital Halloween platform, and safety-focused costumes.
Insight - As consumers continue to adjust to the current realities of the pandemic, many are looking to keep family traditions alive while following safety guidelines. Consumers are searching for ways to make special occasions memorable and meaningful to maintain some semblance of normalcy.
Insight - As consumers continue to adjust to the current realities of the pandemic, many are looking to keep family traditions alive while following safety guidelines. Consumers are searching for ways to make special occasions memorable and meaningful to maintain some semblance of normalcy.
Workshop Question - How can your brand help consumers celebrate holidays safely?
Trend Themes
1. Celebrating Holidays Amid COVID-19 - As consumers look for ways to celebrate special occasions while following safety guidelines, brands are creating novel products and services, such as digital Halloween platforms and virtual parties, to meet these needs.
2. Drive-thru Experiences - Drive-thru Halloween events like Huluween are providing consumers with a safe option to enjoy entertainment and celebrations during COVID-19.
3. Virtual Experiences - Virtual Halloween parties and live events like TREAT TOWN and Swizzels Fright Night Live are offering consumers with engaging and interactive online alternatives to traditional celebrations.
Industry Implications
1. Entertainment - Brands in the entertainment industry can look at creating innovative and safe ways for consumers to enjoy holidays and celebrations.
2. Consumer Goods - Consumer goods companies have an opportunity to develop safety-focused products, such as actor-themed face masks and other safety-focused costumes, for unique and memorable celebrations.
3. Technology - Trends like digital Halloween platforms and virtual parties provide opportunities for the tech industry to create engaging and immersive experiences that will appeal to consumers looking for unique and interactive ways to celebrate special occasions.
