Category
Lifestyle
Format Flexing
Trend cluster
Category
Re-Imagined
Halloween
Brands are launching new products and services for Halloween amid COVID-19.
5.1
Trend score
What's Happening
What is the Re-Imagined Halloween trend?
Re-Imagined Halloween: In an effort to slow the spread of COVID-19, many consumers are opting not to participate in "trick-or-treating." To help families celebrate Halloween, brands are launching novel products and services including drive-thru Halloween events, digital Halloween platform, and safety-focused costumes.
Insight
The consumer insight behind the Re-Imagined Halloween trend
As consumers continue to adjust to the current realities of the pandemic, many are looking to keep family traditions alive while following safety guidelines. Consumers are searching for ways to make special occasions memorable and meaningful to maintain some semblance of normalcy.
Trend themes
Themes within the Re-Imagined Halloween trend
Three behaviours holding the trend together01
Celebrating holidays amid COVID-19
As consumers look for ways to celebrate special occasions while following safety guidelines, brands are creating novel products and services, such as digital Halloween platforms and virtual parties, to meet these needs.
02
Drive-thru experiences
Drive-thru Halloween events like Huluween are providing consumers with a safe option to enjoy entertainment and celebrations during COVID-19.
03
Virtual experiences
Virtual Halloween parties and live events like TREAT TOWN and Swizzels Fright Night Live are offering consumers with engaging and interactive online alternatives to traditional celebrations.
Industry implications
What the Re-Imagined Halloween trend means for industry
Where the trend changes the playbookFor
Entertainment
Brands in the entertainment industry can look at creating innovative and safe ways for consumers to enjoy holidays and celebrations.
For
Consumer goods
Consumer goods companies have an opportunity to develop safety-focused products, such as actor-themed face masks and other safety-focused costumes, for unique and memorable celebrations.
For
Technology
Trends like digital Halloween platforms and virtual parties provide opportunities for the tech industry to create engaging and immersive experiences that will appeal to consumers looking for unique and interactive ways to celebrate special occasions.
Workshop question
How can your brand help consumers celebrate holidays safely?
Trend signals
Trend signals for Re-Imagined Halloween
Trend score 5.1 out of 10, from popularity 74%, activity 70%, freshness 9%.
Popularity74%
Activity70%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Re-Imagined Halloween trend
5 featured examples from Aug 20 to Oct 13, 2020CategoryLifestyle
Actor-Themed Face Masks
The Arnold Total Recall Face Mask Makes the Perfect Halloween Costume
The fashion industry can capitalize on the trend of actor-themed face masks by collaborating with movie studios or celebrities to create limited-edition collections that resonate…
CategoryLifestyle
Digital Halloween Platforms
TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating
The introduction of app-based experiences like TREAT TOWN creates opportunities for the confectionery industry to develop unique marketing strategies and partnerships to promote t…
CategoryMarketing
Spooky Drive-Thru Halloween Events
Huluween Will Take Over L.A's Griffith Park
The entertainment industry can create and host safe and engaging Halloween experiences through the drive-thru and virtual event models.
CategoryMarketing
Virtual Stay-at-Home Halloween Parties
The Swizzels Fright Night Live Event is Family-Friendly
Confectionery manufacturers have an opportunity to create virtual events and experiences for consumers during the holiday season that engages them with their brand.
CategoryBusiness
Virtual Halloween Parties
The Kiss Haunted House Party will Air on October 31st
The entertainment industry can capitalize on the demand for virtual parties and events with immersive online experiences.
