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Special Consumer Insights

Gamified Doctor
Companies are launching gamified platforms for immersive medical training
Trend - Many developers are working alongside medical professionals to develop immersive mobile and multi-media games to help doctors in training. Emphasizing the practical experience and removing the fear of error, these gamified platforms are more accessible and engaging.

Insight - Many contemporary consumers maintain that immersion through gamified experiences makes content more memorable and engaging for them. In training, individuals who partake in such ventures—whether it is to identify the hazards of the job or for hands-on procedures—experience a sense of security as they feel more comfortable to test and practice their skills in a simulated and risk-free environment of trial-and-error.
Workshop Question - How might you gamify the training experiences for workers in your industry?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Job Fairs
Brands are launching virtual events to find and hire employees
Trend - As in-person events become restricted due to the COVID-19 pandemic, various brands are launching virtual job fairs to find talent while maintaining social distancing regulations. These span from individual companies looking to fill new roles to talent recruiters seeking to meet candidates.

Insight - The COVID-19 pandemic has lead many consumers to struggle financially as many employers are forced to lay off staff and freelance work becomes more limited. These consumers are forced into an uncertain job market and lack the opportunity to meet employers in-person—significantly impacting traditional methods of job hunting. As a result, they are turning to brands to provide virtual opportunities to find employment from the safety of their homes.
Workshop Question - How can your brand shift its services to reach consumers virtually?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.

Insight - Working remotely for an employer results in its own unique obstacles, and individuals in this position have a strong need to feel valued at their company in a way that better replicates in-office experience. The act of assisting with the challenges of working from home has the potential to result in higher levels of efficiency, productivity, and loyalty as the employee feels fulfilled and supported throughout their day-to-day.
Workshop Question - How might your brand support a remote employee?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.

Insight - Technology has disrupted the way we work by making it possible for individuals to work remotely, ultimately shattering geographical barriers and other obstacles. As the number of remote employees increases over time, a demand arises for better office-to-employee communication that will equip these individuals with the toolkit and support they need to feel fulfilled and comfortable in their position. As a result, many look for digital solutions to give employees peace of mind and successfully take them through crucial work processes.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Outsourced Sustainability
Brands are more transparent with sustainability training for employees
Trend - Brands are more openly calling attention to the sustainability training they provide for their employees and suppliers. These educational initiatives are largely outsourced, as corporate entities choose to rely on eco professionals for optimal success and up-to-date information.

Insight - Millennial and Gen Z consumers tend to make much of their purchasing decisions based on whether the brand values align with their personal belief systems. As conscious consumerism grows, many begin to broaden their demands for sustainability to not only be present in the products that they buy, but also to be better and more transparently embedded in corporate practices and training materials.
Workshop Question - How might you introduce or update sustainability training for your employees?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Gifting
Brands are launching gift wraps that have other functional and creative uses
Trend - Brands are launching wrapping papers that extend beyond the gifting experience and into new, unexpected categories. These products can double as tools for new creative pursuits such as origami or something more functional and progressive, like virtual gift cards.

Insight - As consciousness of the correlation between environmental harm and consumption grows, many are on the hunt for eco-friendly alternatives that go beyond the act of recycling. Individuals are putting more value in concepts like reusability, especially when the products boast additional functional and creative outcomes that might come as a novelty experience. These purchasing decisions allow consumers to feel confident that they're doing their part in countering single-use materials.
Workshop Question - How might your brand approach the topic of reusability?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Omni-Office
Brands launch office supplies that are convenience-focused and adaptable
Trend - Omni-compatible devices are entering the office space as brands seek to assist individuals in day-to-day tasks. These products are multi-functional and adaptable, often facilitating a bridge between the physical and the digital.

Insight - Convenience and adaptability are key factors for productivity levels. While consumers work, particular emphasis is put on optimizing time to complete a task as efficiently as possible. This is especially true of the Millennial demographic as they're inspired and influenced by the accelerating pace of the tech age, which enables a multitude of versatile and multi-functional products to optimize workflow. As Millennials are eager to advance in their careers, they favor solutions that will contribute to an efficient work strategy.
Workshop Question - In what ways can your product become omni-compatible?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meal-Ready Advent
Brands are introducing more culinary-forward surprises in their advent calendars
Trend - Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections. Realizing the emphasis on home-cooking during the holidays, brands see opportunity in the culinary-focused niche. This shift is motivated as companies seek to introduce a better curated selection of gift-giving occasions.

Insight - Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes. This is especially true for gift-giving occasions as shoppers wish for the product to not only mirror the taste and personality of the receiver but to also highlight the level of understanding in the relationship.
Workshop Question - What kind of advent calendar can your business launch for the holidays?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Remote Culture
Companies utilize tech and services to be more inclusive toward remote employees
Trend - Work culture is important to companies as it creates a sense of belonging for employees, contributing to their wellbeing and loyalty. As remote workers and freelancers increase in numbers, many businesses search for ways to expand their culture beyond the constraints of the office building through technology and third-party services.

Insight - The digitization of work has made it possible for employees to opt-in for remote work, which omits the stressors and distractions commonly found in the office environment. However, in doing so, these individuals are prone to feelings of isolation as they are removed from the sense of culture that is fostered in the workplace. Products and services that enable cultural connectivity allow remote consumers to partake in work-specific rituals, enabling them to feel more secure and included.
Workshop Question - What technology can you embrace in your business model to make remote employees feel more included?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Identification
Governments and organizations are experimenting with forms of digital ID
Trend - Going beyond biometric integration into tangible identification systems, governments and other organizations are increasingly offering options for exclusively virtual forms of identification. As a complement to existing ID cards, users are now able to choose between presenting a physical card and a digital copy.

Insight - Contemporary consumers with busy lifestyles are looking for ways to streamline their every day, in order to alleviate possible frustration and anxiety. Aware of the promises of technology, individuals prioritize services that enable them to blur the physical and digital realms in a way that favors convenience, especially when it comes to accessing important products, services, or information. This allows consumers to feel better supported and more at ease throughout their day.
Workshop Question - How will shifts in virtual identity impact your industry?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends