Brands are supporting female economic recovery in light of COVID-19
Trend - The COVID-19 crisis has disproportionately affected women economically as many traditionally female-oriented jobs–like retail and childcare–were forced to close. To support this demographic, brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.
Insight - Women, and in particular women of color, have been disproportionate discriminated in the workplace and unequal opportunities in the workplace. Now, women are also more likely to be responsible for child care duties as society continues to physical distance, limiting their scope of work. Informed consumers are increasingly dissatisfied with the failing systems that have long promoted gender inequalities and are pressuring brands and institutions to better support vulnerable people.
Insight - Women, and in particular women of color, have been disproportionate discriminated in the workplace and unequal opportunities in the workplace. Now, women are also more likely to be responsible for child care duties as society continues to physical distance, limiting their scope of work. Informed consumers are increasingly dissatisfied with the failing systems that have long promoted gender inequalities and are pressuring brands and institutions to better support vulnerable people.
Workshop Question - How can your brand prioritize its diversity and inclusion efforts to support women and people of color?
Trend Themes
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Women's Workforce Re-entry — Brands are launching funding, courses, and platforms to help women more easily re-enter the workforce.
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Diversity Focused Job Hunting Solutions — A growing number of diversity focused job hunting solutions are hitting the market to infuse diversity into teams of all kinds.
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Entrepreneurial Courses for Women — Courses like Selfmade offer entrepreneurial training specifically for women to support their economic recovery.
Industry Implications
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Human Resources — HR departments can explore diversity-focused job hunting solutions to create more inclusive teams.
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Education and Training — Brands can launch entrepreneurial courses for women to support their economic recovery.
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Luxury and Retail — Companies can create vocational training programs that guide women back into the workforce and support their advancement in creative, craft, and luxury retail professions.
4 Featured, 29 Examples:
43,040 Total Clicks
Date Range:
Dec 20 — Apr 21
Trending:
Untested
Consumer Insight Topics:
