Category
Lifestyle
Format Flexing
Trend cluster
Category
Virtual
Holiday
Brands are debuting services to help consumers safely celebrate amid COVID-19.
5.2
Trend score
What's Happening
What is the Virtual Holiday trend?
Virtual Holiday: In many countries, governments insist on the restriction of holidays like Christmas and Halloween due to the ongoing health pandemic. Brands are stepping in by offering festive virtual experiences and solutions that allow consumers to celebrate in a safe manner.
Insight
The consumer insight behind the Virtual Holiday trend
The COVID-19 pandemic, as well as the associated government-imposed restrictions for social gatherings and businesses, have caused consumers to rethink their lifestyles and how they interact with one another and the world. As personal celebrations and holidays approach, individuals are looking for ways to be together and embrace their festive spirit without putting their health or that of their loved ones at risk.
Trend themes
Themes within the Virtual Holiday trend
Three behaviours holding the trend together01
Virtual Holiday Experiences
With the COVID-19 pandemic, the trend of virtual holiday experiences has risen as brands offer festive virtual solutions for individuals to celebrate while staying safe.
02
App-Based Holiday Solutions
Virtual holiday applications like TREAT TOWN have emerged to offer personalized and unique modern-day celebrations to traditional holidays.
03
Digital Marketplaces for Holiday Celebrations
Digital marketplaces like The World's Biggest Virtual Christmas Market offer individuals the opportunity to connect globally with a wide range of vendors and custom holiday activities.
Industry implications
What the Virtual Holiday trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry should explore offering virtual experiences and solutions for guests to safely and digitally celebrate, especially during the holidays as personal celebrations and traditional holiday experiences are altered.
For
Retail
Retailers can adapt to the trend by offering unique, digital products and experience to customers while safely tapping into the holiday spirit.
For
Technology
The rapid development of technology has allowed individuals to connect and celebrate virtually. Innovators in the technology industry should look into solutions that create immersive, digital experiences for individuals celebrating holidays from home.
Workshop question
How can your brand honor the holiday spirit in a safe way?
Trend signals
Trend signals for Virtual Holiday
Trend score 5.2 out of 10, from popularity 78%, activity 69%, freshness 9%.
Popularity78%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Virtual Holiday trend
4 featured examples from May 1 to Oct 4, 2020CategoryBusiness
Virtual Christmas Markets
The World’s Biggest Virtual Christmas Market Will Run in November
Disruptive innovation opportunity: Integrate virtual Christmas markets into existing e-commerce platforms, allowing customers to seamlessly shop both online and in-person.
CategoryLifestyle
Digital Halloween Platforms
TREAT TOWN is an App-Based Experience for Virtual Trick-or-Treating
The introduction of app-based experiences like TREAT TOWN creates opportunities for the confectionery industry to develop unique marketing strategies and partnerships to promote t…
CategoryBusiness
Branded Virtual Holiday Backgrounds
Cracker Barrel Made Virtual Decorations to Ring in the Season
Retailers can leverage virtual holiday backgrounds and nostalgic decor as a way to increase holiday sales and engage with customers in a unique way during the holiday season.
CategoryLifestyle
Virtual Mexican Holidays
Cameo & Tequila Don Julio are Taking Cinco de Mayo Celebrations Online
Exploring innovative ways to connect with consumers and create memorable experiences for holidays and special occasions.
