Brands are debuting services to help consumers safely celebrate amid COVID-19
Trend - In many countries, governments insist on the restriction of holidays like Christmas and Halloween due to the ongoing health pandemic. Brands are stepping in by offering festive virtual experiences and solutions that allow consumers to celebrate in a safe manner.
Insight - The COVID-19 pandemic, as well as the associated government-imposed restrictions for social gatherings and businesses, have caused consumers to rethink their lifestyles and how they interact with one another and the world. As personal celebrations and holidays approach, individuals are looking for ways to be together and embrace their festive spirit without putting their health or that of their loved ones at risk.
Insight - The COVID-19 pandemic, as well as the associated government-imposed restrictions for social gatherings and businesses, have caused consumers to rethink their lifestyles and how they interact with one another and the world. As personal celebrations and holidays approach, individuals are looking for ways to be together and embrace their festive spirit without putting their health or that of their loved ones at risk.
Workshop Question - How can your brand honor the holiday spirit in a safe way?
Trend Themes
1. Virtual Holiday Experiences - With the COVID-19 pandemic, the trend of virtual holiday experiences has risen as brands offer festive virtual solutions for individuals to celebrate while staying safe.
2. App-based Holiday Solutions - Virtual holiday applications like TREAT TOWN have emerged to offer personalized and unique modern-day celebrations to traditional holidays.
3. Digital Marketplaces for Holiday Celebrations - Digital marketplaces like The World's Biggest Virtual Christmas Market offer individuals the opportunity to connect globally with a wide range of vendors and custom holiday activities.
Industry Implications
1. Hospitality - The hospitality industry should explore offering virtual experiences and solutions for guests to safely and digitally celebrate, especially during the holidays as personal celebrations and traditional holiday experiences are altered.
2. Retail - Retailers can adapt to the trend by offering unique, digital products and experience to customers while safely tapping into the holiday spirit.
3. Technology - The rapid development of technology has allowed individuals to connect and celebrate virtually. Innovators in the technology industry should look into solutions that create immersive, digital experiences for individuals celebrating holidays from home.
