Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Trend Themes
1. Adultification of Holidays - Heavily juvenile holiday market is seeing expansion into refined products to broaden appeal for adults.
2. Nostalgia Marketing - Brands are tapping into consumers' nostalgic nature to satisfy multiple desires via holiday-themed products.
3. Year-round Holiday Couture - Fashion brands are beginning to create holiday-themed clothing and accessories that are versatile enough to wear anytime.
Industry Implications
1. Fashion Industry - Companies like Charlotte Olympia and OppoSuits are expanding their markets by creating holiday-themed footwear and clothing.
2. Luxury Confectionary Industry - Chocolatiers like Hakan Martensson are creating high-end, artisanal holiday-themed chocolates.
3. Event Industry - The expansion into adult-focused holiday markets is leading to an increase in upscale Halloween parties and other holiday events.
