Category
Lifestyle
Assisted Choices
Trend cluster
Category
Grown-Up
Celebration
Adult consumers turn to more refined products to celebrate the holidays.
2.9
Trend score
Trend
What is the Grown-Up Celebration trend?
Grown-Up Celebration: As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot.
Trend themes
Themes within the Grown-Up Celebration trend
Three behaviours holding the trend together01
Adultification of Holidays
Heavily juvenile holiday market is seeing expansion into refined products to broaden appeal for adults.
02
Nostalgia Marketing
Brands are tapping into consumers' nostalgic nature to satisfy multiple desires via holiday-themed products.
03
Year-Round Holiday Couture
Fashion brands are beginning to create holiday-themed clothing and accessories that are versatile enough to wear anytime.
Industry implications
What the Grown-Up Celebration trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Companies like Charlotte Olympia and OppoSuits are expanding their markets by creating holiday-themed footwear and clothing.
For
Luxury Confectionary Industry
Chocolatiers like Hakan Martensson are creating high-end, artisanal holiday-themed chocolates.
For
Event Industry
The expansion into adult-focused holiday markets is leading to an increase in upscale Halloween parties and other holiday events.
Trend signals
Trend signals for Grown-Up Celebration
Trend score 2.9 out of 10, from popularity 32%, activity 46%, freshness 8%.
Popularity32%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Grown-Up Celebration trend
5 featured examples from Dec 7, 2013 to Oct 29, 2014CategoryPop Culture
Dapper Halloween Apparel
Sport a Fashionable Halloween Costume with Looks From OppoSuits
Disruptive innovation opportunity: Integrate technology and sustainability into the fashion industry to create unique and eco-conscious Halloween costume options.
CategoryFashion
Haute Halloween Shades
These Cat Glasses are the Perfect Last-Minute Halloween Accessory
Fashion brands can create retro-inspired collections or statement accessories to cater to the demand for nostalgic aesthetic.
CategoryFashion
Holiday Holly Slippers
Charlotte Olympia Holly Flats Turn any Outfit into a Festive One
Fashion companies can capitalize on the popularity of holiday-themed clothing and accessories by creating more options for consumers.
CategoryFashion
Merry Mistletoe Pumps
The Kiss Me Dolly Heels by Charlotte Olympia are Perfect for Holiday Parties
Fashion designers and retailers can tap into the holiday-themed fashion trend while exploring new ways to source and apply elements.
CategoryLifestyle
High-End Skull Chocolates
New York's FIKA Provides Luxe Candy Options for Halloween
Companies specializing in high-quality, handcrafted, and artistically designed confectioneries can benefit from the trend toward high-end treats.
