Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Design-Enhanced
Birth
Designers are looking to improve the birthing experience in different ways.
3.4
Trend score
Trend
What is the Design-Enhanced Birth trend?
Design-Enhanced Birth: Maternity wards and portable birthing kits are being updated through design and technology. These projects seek to make individuals in labor comfortable by creating a more pleasurable ambiance, catering to convenience, and even confronting stigmas.
Insight
The consumer insight behind the Design-Enhanced Birth trend
Many maternity wards around the world do not meet the expectations of those giving birth and this can be cause for unnecessary worry. When in labor, individuals want to feel comfortable and accommodated and as a result, they look for spaces that take their needs into consideration. In such cases, environmental anxiety can be alleviated, enabling women and non-binary people to focus on the important task-at-hand.
Trend themes
Themes within the Design-Enhanced Birth trend
Three behaviours holding the trend together01
Design-Enhanced Birthing
Maternity wards and portable birthing kits are being updated through design and technology to cater to convenience, comfort, and inclusivity.
02
Future-Focused Biological Products
Project innovations that allow equipping makeshift birthing kits or provide critical care for birth recovery can help increase equitable maternal care.
03
Socially-Engaged Maternal Healthcare
Designers and healthcare professionals are encouraging social change with awareness-building projects focused on addressing barriers to equitable maternal care.
Industry implications
What the Design-Enhanced Birth trend means for industry
Where the trend changes the playbookFor
Healthcare
The healthcare industry stands to benefit from equipping birthing kits with cutting-edge products that can help mothers and newborns avoid health risks.
For
Design
The design industry can explore initiatives that help create comfortable and inclusive spaces for mothers and healthcare professionals during the birthing process.
For
Social Impact
Designers and social innovators can create projects that facilitate and promote the equitable delivery of maternal healthcare to vulnerable populations.
Workshop question
Conceptualize a product/service that can alleviate unnecessary stress for consumers.
Trend signals
Trend signals for Design-Enhanced Birth
Trend score 3.4 out of 10, from popularity 37%, activity 57%, freshness 9%.
Popularity37%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Design-Enhanced Birth trend
4 featured examples from Jan 8, 2019 to Oct 20, 2020CategoryArt & Design
Futuristic Birthing Chairs
Ultima Thule is Designed to Make a Sanctuary-Like Experience for Labor
Innovative birthing chairs can revolutionize the way labor and delivery are experienced in healthcare settings.
CategoryLifestyle
Portable Birthing Kits
The Conceptual 'Genesis' Portable Childbirth Kit is Compact
The healthcare industry can benefit from developing portable medical equipment, making healthcare more accessible in remote areas.
CategoryLifestyle
Boldly Colorful Maternity Wards
Adam Nathaniel Furman Accents the Chelsea & Westminster Hospital
Design firms specializing in healthcare spaces can offer innovative and vibrant solutions to create visually stimulating environments for patients.
CategorySocial Good
Awareness-Building Maternity Projects
Victoria Ayo's Birth Reborn Seeks to Evoke Social Change
Disruptive innovation opportunity: Introducing innovative technologies, services, and policies to address the systemic disparities and improve overall maternal care outcomes, part…
