Category
Business
Assisted Conversion
Trend cluster
Category
Appointment
Retail
Appointment-only retail shopping ensures safe in-person shopping experiences.
4.7
Trend score
Trend
What is the Appointment Retail trend?
Appointment Retail: Though businesses around the world have reopened for in-person shopping, revamped health protocols are common and often required of them. One of the ways in which stores are maintaining distance and managing employee and customer health is by only letting those who have made appointments prior enter stores.
Insight
The consumer insight behind the Appointment Retail trend
Consumers who understand the ongoing risks to their health, and the health of their loved ones, are still anxious about taking part in the activities that were once second nature to them. Businesses and institutions that acknowledge and address this collective anxiety with safety precautions are, to most people, doing what's expected of them for the sake of public health.
Trend themes
Themes within the Appointment Retail trend
Three behaviours holding the trend together01
Appointment-Only Retail
In-person shopping experiences have become safer with appointment-only models for customers.
02
Retail Focus on Customer Saftey
Retail businesses are prioritizing customer safety with innovative and adaptive models through the pandemic.
03
Digital Retail Services
Technology-based retail services have become a must-have in response to the pandemic.
Industry implications
What the Appointment Retail trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retail industry professionals can implement appointment-only models to ensure a safe shopping environment.
For
Technology Industry
Technology professionals can develop solutions that aid in managing prompt and efficient appointment scheduling systems.
For
Customer Service Industry
Professionals in customer service can develop new models that offer customer-centric appointments and prioritize safety.
Workshop question
How could your brand better address consumer anxiety?
Trend signals
Trend signals for Appointment Retail
Trend score 4.7 out of 10, from popularity 75%, activity 58%, freshness 9%.
Popularity75%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Appointment Retail trend
4 featured examples from Jun 9 to Oct 22, 2020CategoryBusiness
New Normal Retail Software
SPLICE Software Created a Service for Retailers to Adjust Operations
Retail industry can explore technological solutions to adapt to the new normal, by utilizing automated communication workflows and digital tools.
CategoryBusiness
Distancing Grocery Pop-Ups
Pop Up Grocer Introduced Private Appointments for Solo Shopping
Retailers could adopt private shopping appointments and curated boxes to provide customers with personalized and safe shopping experiences.
CategoryBusiness
Express Tech Retail Stores
Apple's Express Retail Update Plans to Navigate Physical Stores
Retailers will continue to innovate in their physical store layouts and processes as they navigate the ongoing pandemic and prioritize consumer safety.
CategoryBusiness
Sports Store Appointment Systems
Ellis Brigham Offers a Scheduling System to Navigate Traffic
Appointment booking systems can be used by retailers to maintain social distancing and offer personalized customer service.
