Category
Lifestyle
Serial Snacking
Trend cluster
Category
Luxury
Sanitation
High-end sanitation products are turning to luxury & eye-capturing aesthetics.
5.8
Trend score
Trend
What is the Luxury Sanitation trend?
Luxury Sanitation: Embracing the "new normal" in the COVID-19 era, brands and designers are launching luxury-minded products that pertain to sanitation. This includes chic dispensers, higher-end formulas with superior texture, and even luxurious accessories.
Insight
The consumer insight behind the Luxury Sanitation trend
As the COVID-19 pandemic persists and more individuals adapt to the new demands of everyday life, individuals are beginning to be bolder with their choices. Aside from the implied desire for health and safety, many are emphasizing an added need for personalization and aesthetics. In this space, consumers are looking for their everyday products to reflect their style and status, allowing them to feel more confident.
Trend themes
Themes within the Luxury Sanitation trend
4 behaviours holding the trend together01
Luxurious Sanitation Products
Designers and Brands are launching luxury-minded products that pertain to sanitation.
02
Skincare-based Sanitizers
Hand sanitizers are evolving into products that ensure skin nourishment.
03
Personalization of Sanitizer Holders
Personalized hand sanitizer cases allow consumers to reflect their style and status.
04
Crystal-Embellished Sanitizer Pouches
Crystal-embellished sanitizer pouches are a standout trend in the COVID-19 era.
Industry implications
What the Luxury Sanitation trend means for industry
Where the trend changes the playbookFor
Personal Care
The Sanitation trend opens opportunities for more luxurious personal care products.
For
Fashion
Sanitization products are becoming a new essential for daily fashion accessories.
For
Consumer Goods
Sanitization products now focus on consumer needs such as personalization and aesthetics.
Workshop question
How can you accommodate a need for personalization during the COVID-19 era?
Trend signals
Trend signals for Luxury Sanitation
Trend score 5.8 out of 10, from popularity 79%, activity 86%, freshness 9%.
Popularity79%
Activity86%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Luxury Sanitation trend
4 featured examples from May 19 to Oct 15, 2020CategoryArt & Design
Stylish Sanitizer Dispensers
Sally Reynolds Employs Terrazzo Accents and a Minimalist Aesthetic
The design industry can explore innovative concepts that combine style and functionality in hygiene-related products like sanitizer dispensers, appealing to a wider range of consu…
CategoryFashion
Skincare-Based Hand Sanitizers
FaceTory's Dreamy Jelly Hand Gel Protects Against Threats & Dryness
The K-beauty industry can explore the potential of creating skincare-based hand sanitizers to meet consumer demand for more gentle and effective products.
CategoryFashion
Personalized Hand Sanitizer Cases
The Daily Edited Offers Luxurious Customizable Sanitizer Holders
The fashion accessories industry can adapt to the trend of personalized hand sanitizer holders, creating stylish and functional products for consumers seeking to elevate their hyg…
CategoryLifestyle
Crystal-Embellished Sanitizer Pouches
The KARA Chainmail Pouch Holds a Small Sanitizer Bottle
Disruptive innovation opportunity: Merge fashion and function by creating unique accessories that serve a practical purpose.
