High-end sanitation products are turning to luxury & eye-capturing aesthetics
Trend - Embracing the "new normal" in the COVID-19 era, brands and designers are launching luxury-minded products that pertain to sanitation. This includes chic dispensers, higher-end formulas with superior texture, and even luxurious accessories.
Insight - As the COVID-19 pandemic persists and more individuals adapt to the new demands of everyday life, individuals are beginning to be bolder with their choices. Aside from the implied desire for health and safety, many are emphasizing an added need for personalization and aesthetics. In this space, consumers are looking for their everyday products to reflect their style and status, allowing them to feel more confident.
Insight - As the COVID-19 pandemic persists and more individuals adapt to the new demands of everyday life, individuals are beginning to be bolder with their choices. Aside from the implied desire for health and safety, many are emphasizing an added need for personalization and aesthetics. In this space, consumers are looking for their everyday products to reflect their style and status, allowing them to feel more confident.
Workshop Question - How can you accommodate a need for personalization during the COVID-19 era?
Trend Themes
1. Luxurious Sanitation Products - Designers and Brands are launching luxury-minded products that pertain to sanitation.
2. Skincare-based Sanitizers - Hand sanitizers are evolving into products that ensure skin nourishment.
3. Personalization of Sanitizer Holders - Personalized hand sanitizer cases allow consumers to reflect their style and status.
4. Crystal-embellished Sanitizer Pouches - Crystal-embellished sanitizer pouches are a standout trend in the COVID-19 era.
Industry Implications
1. Personal Care - The Sanitation trend opens opportunities for more luxurious personal care products.
2. Fashion - Sanitization products are becoming a new essential for daily fashion accessories.
3. Consumer Goods - Sanitization products now focus on consumer needs such as personalization and aesthetics.
