Trend cluster
Category

Gen Z
Creative

Gen Z consumers aim to develop skills outside of the traditional school system.

Uplifting Gen Z ZinesGen Z Job PlatformsCollaborative Artful Spring FashionYouth-Focused Creative AgenciesGen Z-Targeted Creator Applications

Trend

What is the Gen Z Creative trend?

Gen Z Creative: Today's Gen Z consumers are increasingly turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. Everything from photography programs to financial literacy courses allow them to better hone skills that they aren't often exposed to in the education system.

Insight

The consumer insight behind the Gen Z Creative trend

Gen Z's willingness to stray from traditional educational norms comes from two main sources. The first of these is that their exposure to political and social issues has made them critical thinkers from a young age, and so they're more likely to explore learning options that don't box them in, and are inclusive. The second source is their social media habits, where things like technical skills and creativity are celebrated between peers--giving Gen Z more motivation to hone skills and hobbies for the sake of enjoyment and sharing, rather than promotion and employment.

Trend themes

Themes within the Gen Z Creative trend

Three behaviours holding the trend together
01

Alternative Education

Gen Z consumers are turning to platforms, services and spaces that expand their worldviews and skills, but without the constraints of traditional schooling. This trend suggests the opportunity for creating new educational models that focus on critical thinking and creativity.

02

Youth-Targeted Marketing

With Gen Z being a significant percentage of the marketplace, brands should actively focus on connecting with younger audiences. To appeal to Gen Z, brands should collaborate with young creators and use social listening to keep up with their values.

03

In-App Gamification

With gamification being successfully integrated into platforms like Yubo, creators and brands can find opportunities to monetize through virtual or digital products. Companies can also engage their audiences with interactive events and gamified experiences.

Industry implications

What the Gen Z Creative trend means for industry

Where the trend changes the playbook
For

Education

Alternative models that foster critical thinking and creativity would disrupt the traditional education system and appeal to Gen Z and other younger demographics.

For

Marketing

Youth-targeted marketing approaches that involve collaboration with young creators and social listening could disrupt marketing strategies for reaching younger audiences, especially for companies that struggle to connect with Gen Z.

For

Technology

In-app gamification presents a potential area for innovation in the technology industry, through virtual or digital products, interactive events, and gamified experiences that incentivize users and creators.

Workshop question

How could your brand appeal to Gen Z's sense of creativity and personal expression?

Trend signals

Trend signals for Gen Z Creative

Trend score 3.3 out of 10, from popularity 43%, activity 47%, freshness 11%.

Popularity43%
Activity47%
Freshness11%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Gen Z Creative trend

9 featured examples from Aug 5, 2020 to Jan 18, 2022
Uplifting Gen Z Zines
CategoryArt & Design

Uplifting Gen Z Zines

Magazine for Young Girls Launched its First Issue

Disruptive innovation opportunity to create and distribute independent magazines that cater to specific demographics.

Gen Z Job Platforms
CategoryTech

Gen Z Job Platforms

The 'jobamax' App Takes a Targeted Approach to Helping Young Professionals

Integrating the latest technology and targeting the needs of Gen Z professionals can disrupt the traditional recruiting and staffing industry.

Collaborative Artful Spring Fashion
CategoryLifestyle

Collaborative Artful Spring Fashion

The Dancing Kid — A Teen Romance Capsule Arrives for SS21

High-end fashion brands can take advantage of the edgy designs and bold color palettes to attract a younger audience.

Youth-Focused Creative Agencies
CategoryTech

Youth-Focused Creative Agencies

The ADOLESCENT Agency Helps Brands Connect with Gen Z Consumers

Leveraging the expertise of youth-focused creative agencies to create innovative marketing campaigns for Gen Z consumers.

Gen Z-Targeted Creator Applications
CategoryTech

Gen Z-Targeted Creator Applications

Yubo Has Debuted the Pixel Reward Program to Pay Its Creators

Developers should explore new tools for monetizing apps, attracting engaged audiences, and incentivizing user-generated content.

AR Makeup Tutorial Platforms
CategoryFashion

AR Makeup Tutorial Platforms

YouCam Tutorial Provides Interactive Step-by-Step Education

Beauty brands have the opportunity to leverage AR makeup tutorial platforms to engage and educate their customers on the latest beauty products and techniques in a highly personal…

Photography Mentorship Programs
CategoryArt & Design

Photography Mentorship Programs

The Break Free Program by Olympus Appeals to Gen Z & Millennials

Industry professionals have an opportunity to mentor and guide aspiring photographers and videographers to help bring innovative and disruptive creative projects to fruition.

Enlightening Fashion-Branded Podcasts
CategoryMarketing

Enlightening Fashion-Branded Podcasts

PacSun Recently Launched the PACTALKS Podcast Series

Fashion brands can leverage podcasts as a marketing tool to connect with their target audience and drive engagement.

In-App Dating Events
CategoryLifestyle

In-App Dating Events

Vibes by Tinder Helps Gen Z Daters Express Themselves Better

The online dating industry can capitalize on the increased user engagement, by integrating in-app events, to provide users with a more dynamic and engaging dating experience.