Category
Business
Assisted Conversion
Trend cluster
Category
Refurbished
Reinvented
Platform features and stores revolve around stylish refurbished items.
5.7
Trend score
Trend
What is the Refurbished Reinvented trend?
Refurbished Reinvented: Refurbished items are now being treated as desirable products with platform categories and entire stores that offer modern, stylish items that have been previously refurbished. Everything from furniture to technology are offered via these platforms.
Insight
The consumer insight behind the Refurbished Reinvented trend
Though consumers are becoming more involved with keeping their personal spaces and products both stylish and functional, accessibility in terms of cost is still a priority. This, coupled with a desire for items with a history have made consumers more likely to turn to vintage and refurbished goods when looking for things like decor and clothing.
Trend themes
Themes within the Refurbished Reinvented trend
Three behaviours holding the trend together01
Rising Demand for Refurbished Items
Consumers are increasingly looking for cost-efficient and environmentally-friendly alternatives, which has led to a growing interest in refurbished goods.
02
Curated and Personalized Shopping Experience
Curated and personalized shopping experiences, such as eBay's #eBayEdits campaign, are gaining popularity among consumers as they offer unique products suited to their interests.
03
Expanding Refurbished Product Marketplaces
Retailers are expanding their refurbished product marketplaces to offer a one-stop-shop for consumers to find high-quality refurbished goods.
Industry implications
What the Refurbished Reinvented trend means for industry
Where the trend changes the playbookFor
E-commerce
With the rise in popularity of online shopping, e-commerce platforms like eBay are taking the lead in offering refurbished items and curated shopping experiences.
For
Sustainability
Sustainability is becoming a key focus area for businesses and consumers alike, leading to an increase in demand for refurbished and second-hand goods in various industries.
For
Consumer Electronics
As consumers seek cost-efficient and eco-friendly alternatives to buying new gadgets, there’s an opportunity for consumer electronics companies to boost their sales of refurbished devices.
Workshop question
How is your brand prioritizing accessibility for its customers?
Trend signals
Trend signals for Refurbished Reinvented
Trend score 5.7 out of 10, from popularity 82%, activity 79%, freshness 9%.
Popularity82%
Activity79%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Refurbished Reinvented trend
4 featured examples from Nov 26, 2019 to Oct 21, 2020CategoryEco
Used Furniture Store Concepts
IKEA's Concept Sells Previously Owned Furniture & Refurbished Goods
Retail chains can redesign their business models to offer more cost-effective options for their customers, which will reduce production costs and increase margins.
CategoryMarketing
Curated E-Commerce Campaigns
eBay Canada Celebrates Its 25th Anniversary with Canadian Tastemakers
Online platforms can leverage curated e-commerce campaigns to differentiate themselves and provide a unique shopping experience.
CategoryEco
Refurbished Product Pop-Ups
Giffgaff's Black Friday Shop Encourages People Not to Buy New Products
Mobile network providers can partner with recycling companies to create pop-up shops that offer refurbished phones and other sustainable products.
CategoryTech
Refurbished Product Marketplaces
eBay's 'Certified Refurbished' Portal Features Second-Hand Tech
The online retail industry can benefit from the trend of certified refurbished products and hassle-free returns by creating specialized marketplaces that focus on selling refurbis…
