McDonald's launched the 'Chicken McNuggets Personality Quiz' as part of its mobile application. This quiz asks consumers a set of questions related to their dining preferences, such as what drink they pair with nuggets, what sauces they prefer, and whether or not they share their nuggets. Then, the quiz informs the consumer which of the four McNugget archetypes they are.
The four archetypes are 'The Sharer,' 'Shape Connoisseur,' 'Sauce Superfan,' and 'The Creative Type.' Each of the types comes with a single paragraph describing the qualities associated with it. In addition to launching this quiz, McDonald's is offering a discount on a six-pack of Chicken McNuggets for one day only. Only on April 27th, and only through the McDonald's mobile application, customers can order a six-piece Chicken McNuggets box for only $1 USD.
Image Credit: McDonald's
Why This Trend Is Growing
- Fast Food Personality Quizzes
- Personalization and customization are becoming more important in the fast food industry as customers seek unique and tailored experiences.
- Mobile Application Marketing
- Fast food companies may benefit from offering exclusive discounts and promotions through their mobile applications as a means of increasing mobile engagement and sales.
- Data Analytics in Fast Food
- By analyzing customer preferences and behavior through quizzes like the McNuggets Personality Quiz, fast food companies can learn more about their customers and tailor their marketing and product offerings accordingly.
Industries Being Reshaped
- Fast Food
- Fast food companies may benefit from creating personalized experiences for their customers through quizzes and promotions offered through mobile applications.
- Marketing and Advertising
- Advertising agencies may develop innovative and creative campaigns that involve personalized experiences for customers through the use of quizzes and promotions in mobile applications.
- Data Analytics
- Data analytics companies may benefit from helping fast food companies analyze and interpret customer data collected through quizzes and mobile applications to help them better understand their customers and improve their products and services.
