McDonald's Australia Launched a Sharing Pack with Three Food Types
Colin Smith — April 13, 2022 — Lifestyle
References: mcdonalds.au & brandeating
McDonald's Australia launched the 'Chicken Deluxe Share Pack,' a value-focused fast-food meal that offers three different types of finger food. The pack includes 'Chicken McNuggets,' 'Chicken McBites,' and 'Chicken McPieces,' each of which are slight variations on each other. The Chicken McNuggets are the timeless fan-favorite snack made with ground chicken that has been formed into a small nugget and lightly breaded.
The Chicken McBites are small, round pieces of chicken that are far crunchier than their nugget-shaped companion. Lastly, the Chicken McPieces are going to be a favorite for savory chicken lovers. These two-bite chicken treats are made with small cut pieces of whole-meat chicken, meaning the texture and mouthfeel is comparable to traditional chicken dinners. However, the McPieces are also breaded in the far crunchier coating of the McBites.
Image Credit: McDonald's
The Chicken McBites are small, round pieces of chicken that are far crunchier than their nugget-shaped companion. Lastly, the Chicken McPieces are going to be a favorite for savory chicken lovers. These two-bite chicken treats are made with small cut pieces of whole-meat chicken, meaning the texture and mouthfeel is comparable to traditional chicken dinners. However, the McPieces are also breaded in the far crunchier coating of the McBites.
Image Credit: McDonald's
Trend Themes
1. Chicken Sharing Platters - Creating sharing platters for finger foods is a trend that could be expanded in other fast-food chains.
2. Variety Pack Meals - Offering value-focused meals that offer a variety of food types is a trend that could be applied in other industries and for other types of foods.
3. Whole-meat Chicken Snacks - Developing new chicken snacks that use whole-meat chicken and are designed for sharing could be an opportunity for innovation in the food industry.
Industry Implications
1. Fast-food Industry - Fast-food restaurants can innovate by offering value-focused meals that offer a variety of food types to encourage sharing amongst groups.
2. Convenience Store Industry - Convenience stores can tap into the trend of variety pack meals by offering different types of snack foods in a single value-focused package.
3. Food Manufacturing Industry - The development of new types of whole-meat chicken snacks designed for sharing could open up opportunities for innovation in the food manufacturing industry.
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