Arkansas-based meat processor and marketer Tyson has launched a new product, Air Fried Chicken Bites, that are designed to offer the incomparable joy and crunch of fried chicken with a reduced impact on your calorie count and overall health.
The Tyson Air Fried Chicken Bites are currently available for purchase in 20 ounce packages in spicy and parmesan cheese versions, which offer 13 and 14 grams of protein respectively. As their name suggests, these delicious chicken bites are cooked in an air fryer, as a result of which they are estimated to have 75 percent less fat and 35 percent fewer calories than conventional fried chicken products.
With air fryers and reduced-oil cooking becoming increasingly popular among health-conscious lovers of fast food, the Tyson Air Fried Chicken Bites are a welcome introduction to the market, and signal an increasing shift towards satisfying junk food cravings whilst not compromising on health goals.
Image Credit: Tyson
What's Driving This Trend
- Air Fryer Cooking
- As air fryers and reduced-oil cooking becomes increasingly popular among health-conscious fast food lovers, there is a disruptive innovation opportunity for companies to launch more healthy fast food products
- Reduced-calorie Fast Food
- Reduced-calorie fast food products like Tyson Air Fried Chicken Bites cater to health-conscious consumers, hinting at an increasing preference towards such products.
- Reduced-fat Foods
- As people become increasingly mindful of their fat intake, there is a growing demand for reduced-fat foods that taste good, resulting in a disruptive innovation opportunity for the food industry.
Who This Affects Most
- Food Manufacturing
- Tyson's Air Fried Chicken Bites offer a new way for food manufacturers to cater to the demands of health-conscious consumers.
- Fast Food
- Reduced-calorie fast food products like Tyson's Air Fried Chicken Bites could disrupt the fast food industry, catering to consumers desiring both convenience and health.
- Kitchen Appliances
- The growing popularity of air fryers creates a disruptive innovation opportunity for companies in the kitchen appliance industry to launch more products that help people cook healthier and tastier food.
