Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fast-Food
Reusables
QSR establishments are increasingly offering their food in reusable containers.
5.6
Trend score
Trend
What is the Fast-Food Reusables trend?
Fast-Food Reusables: Looking for ways to be more environmentally responsible, fast-food restaurants are launching or taking part in sustainable initiatives that enable them to deliver menu items in reusable containers to consumers.
Insight
The consumer insight behind the Fast-Food Reusables trend
Conscious consumers are increasingly wary of the existing and looming consequences of climate change. As a result, many are striving to make bigger efforts in reducing their carbon footprint and being less wasteful in their day-to-day. As part of this, individuals are motivated to demand better from the companies whose business they support, and when they advocate for more sustainable choices in marketing, packaging, and production, they feel better and with purpose.
Trend themes
Themes within the Fast-Food Reusables trend
Three behaviours holding the trend together01
Reusable Packaging
Businesses are realizing that reusable packaging is a sustainable way forward.
02
Zero Waste Initiatives
Companies are using different initiatives to reduce their carbon footprint and generate less waste.
03
Conscious Consumerism
Customers want to be part of a change and are actively looking for sustainable options.
Industry implications
What the Fast-Food Reusables trend means for industry
Where the trend changes the playbookFor
Food Service
Fast food and restaurant chains are switching to reusable and zero waste packaging.
For
Packaging
Companies are designing innovative packaging solutions to reduce waste and promote sustainability.
For
Consumer Goods
Brands are developing incentives and loyalty programs to encourage customers to switch to reusable packaging.
Workshop question
How can your brand ensure a more sustainable packaging initiative?
Trend signals
Trend signals for Fast-Food Reusables
Trend score 5.6 out of 10, from popularity 84%, activity 74%, freshness 9%.
Popularity84%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fast-Food Reusables trend
6 featured examples from Nov 5, 2018 to Oct 22, 2020CategoryEco
Reusable Fast Food Packaging
PriestmanGoode Utilizes Cocoa Bean Shells in New Innovative Project
The food packaging industry has the opportunity to innovate by developing reusable and sustainable alternatives to single-use plastic.
CategoryEco
Returnable Fast Food Cups
McDonald's is Testing Fast Food Coffee Cups That Can Be Dropped Off
Disruptive innovation opportunity: Introducing reusable and returnable packaging solutions in the fast food industry can lead to reduced waste and increased customer satisfaction.
CategoryEco
Returnable Restaurant Packaging
Tim Hortons and Loop are Introducing Reusable Cups & Containers
The food service industry can leverage returnable packaging to address consumer demand for sustainable practices and reduce their environmental footprint.
CategoryLifestyle
Unlimited Refill Cups
7-Eleven's Limited-Edition Tumblers Share Access to a Year of Free Drinks
Convenience stores can create limited-edition collectibles to drive sales and customer loyalty.
CategoryEco
Reusable QSR Packaging
Burger King's Reusable Packaging is Being Tested at Select Locations
The QSR industry can explore reusable packaging solutions to minimize waste and improve environmental sustainability, while meeting growing consumer expectations for eco-friendly…
CategoryEco
Festive Eco Takeaway Cups
One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup
The introduction of the limited-edition red reusable cup by Starbucks creates a disruptive innovation opportunity in the food and beverage packaging industry.
