Paying over $100 for a reusable cup at 7-Eleven may seem like a high price but the convenience store chain is selling limited-edition tumblers that include a year's worth of free beverages. The limited-edition cups are available in large sizes and are decorated in designs to represent signature drinks like 7-Eleven's Slurpee, Big Gulp and coffee.
The reusable stainless steel Tervis tumblers can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020.
Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term.
Image Credit: 7-Eleven
Why This Trend Is Growing
- Unlimited Refill Programs
- Businesses can offer unlimited food or drink refill programs for a high upfront cost.
- Limited-edition Collectibles
- Limited-edition collectibles can drive sales and increase customer loyalty.
- Customized Drinkware
- Customized drinkware can be a popular and profitable item for businesses to sell.
Industries Being Reshaped
- Convenience Stores
- Convenience stores can create limited-edition collectibles to drive sales and customer loyalty.
- Fast Food Chains
- Fast food chains can offer unlimited refill programs to attract and retain customers.
- Retailers
- Retailers can sell customized drinkware to increase revenue and customer satisfaction.
