7-Eleven's Limited-Edition Tumblers Share Access to a Year of Free Drinks
Laura McQuarrie — December 12, 2019 — Lifestyle
References: 7-eleven & prnewswire
Paying over $100 for a reusable cup at 7-Eleven may seem like a high price but the convenience store chain is selling limited-edition tumblers that include a year's worth of free beverages. The limited-edition cups are available in large sizes and are decorated in designs to represent signature drinks like 7-Eleven's Slurpee, Big Gulp and coffee.
The reusable stainless steel Tervis tumblers can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020.
Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term.
Image Credit: 7-Eleven
The reusable stainless steel Tervis tumblers can only be purchased online and those who are lucky enough to get their hands on the limited-edition items are eligible for unlimited refills throughout 2020.
Like 7-Eleven, other businesses are experimenting with giving consumers the chance to pay a large upfront cost in order to enjoy unlimited food or drinks over the long term.
Image Credit: 7-Eleven
Trend Themes
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Unlimited Refill Programs — Businesses can offer unlimited food or drink refill programs for a high upfront cost.
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Limited-edition Collectibles — Limited-edition collectibles can drive sales and increase customer loyalty.
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Customized Drinkware — Customized drinkware can be a popular and profitable item for businesses to sell.
Industry Implications
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Convenience Stores — Convenience stores can create limited-edition collectibles to drive sales and customer loyalty.
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Fast Food Chains — Fast food chains can offer unlimited refill programs to attract and retain customers.
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Retailers — Retailers can sell customized drinkware to increase revenue and customer satisfaction.
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