Brands are increasingly introducing hearts of palm pasta as a healthier alternative
Trend - An growing number of companies are marketing and making hearts of palm pasta available to consumers. A functional alternative to the traditional dish, hearts of palm are known to be low-calorie and nutritious—boasting protein and fiber, as well as vitamin C and B6.
Insight - Guided by the health and wellness movement, consumers are adamant about taking care of their body and their mental health. Aware that what they allow in their body—either as skincare or as food and beverage—has a direct effect on their wellbeing, many are looking for options on the market that will satisfy their particular cravings and desires while enabling them to maintain a health-focused demeanor. When these needs are met, individuals feel satisfied and better in their bodies.
Insight - Guided by the health and wellness movement, consumers are adamant about taking care of their body and their mental health. Aware that what they allow in their body—either as skincare or as food and beverage—has a direct effect on their wellbeing, many are looking for options on the market that will satisfy their particular cravings and desires while enabling them to maintain a health-focused demeanor. When these needs are met, individuals feel satisfied and better in their bodies.
Workshop Question - Conceptualize a new health-focused product/service alternative for your industry.
Trend Themes
1. Hearts of Palm Pasta - Consumers are looking for healthier alternatives to traditional pasta and hearts of palm pasta is becoming increasingly popular.
2. Dairy-free Alternatives - Safe Harvest is reinventing chowder and offering dairy-free options that are packed with protein and vegetables.
3. Convenient Health Foods - Brands like Pastability are making hearts of palm pasta more accessible to busy consumers who prioritize health and wellness.
Industry Implications
1. Health Foods - Companies in the health foods industry can explore plant-based alternatives to traditional comfort foods.
2. Dairy Alternatives - Brands that specialize in dairy alternatives can experiment with innovative solutions to create creamy, flavorful dishes without dairy.
3. Meal Kits and Convenience Foods - Businesses in the meal kits and convenient foods industry can appeal to busy consumers who prioritize health by offering healthy, easy-to-prepare options.
