Category
Lifestyle
Assisted Choices
Trend cluster
Category
Palm
Pasta
Brands are increasingly introducing hearts of palm pasta as a healthier alternative.
1.9
Trend score
Trend
What is the Palm Pasta trend?
Palm Pasta: An growing number of companies are marketing and making hearts of palm pasta available to consumers. A functional alternative to the traditional dish, hearts of palm are known to be low-calorie and nutritious—boasting protein and fiber, as well as vitamin C and B6.
Insight
The consumer insight behind the Palm Pasta trend
Guided by the health and wellness movement, consumers are adamant about taking care of their body and their mental health. Aware that what they allow in their body—either as skincare or as food and beverage—has a direct effect on their wellbeing, many are looking for options on the market that will satisfy their particular cravings and desires while enabling them to maintain a health-focused demeanor. When these needs are met, individuals feel satisfied and better in their bodies.
Trend themes
Themes within the Palm Pasta trend
Three behaviours holding the trend together01
Hearts of Palm Pasta
Consumers are looking for healthier alternatives to traditional pasta and hearts of palm pasta is becoming increasingly popular.
02
Dairy-Free Alternatives
Safe Harvest is reinventing chowder and offering dairy-free options that are packed with protein and vegetables.
03
Convenient Health Foods
Brands like Pastability are making hearts of palm pasta more accessible to busy consumers who prioritize health and wellness.
Industry implications
What the Palm Pasta trend means for industry
Where the trend changes the playbookFor
Health Foods
Companies in the health foods industry can explore plant-based alternatives to traditional comfort foods.
For
Dairy Alternatives
Brands that specialize in dairy alternatives can experiment with innovative solutions to create creamy, flavorful dishes without dairy.
For
Meal Kits and Convenience Foods
Businesses in the meal kits and convenient foods industry can appeal to busy consumers who prioritize health by offering healthy, easy-to-prepare options.
Workshop question
Conceptualize a new health-focused product/service alternative for your industry.
Trend signals
Trend signals for Palm Pasta
Trend score 1.9 out of 10, from popularity 29%, activity 19%, freshness 9%.
Popularity29%
Activity19%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Palm Pasta trend
4 featured examples from Sep 18, 2018 to Oct 23, 2020CategoryLifestyle
Dairy-Free Seafood Chowders
Safe Harvest is Reinventing Chowder Without Dairy, Grains or Gluten
The seafood and prepared foods industries can benefit from developing dairy-free alternatives that cater to a wider range of dietary needs and preferences.
CategoryLifestyle
Microwavable Veggie Noodles
Natural Heaven's One-Ingredient Pasta is Made with Peach Palm Hearts
The food and beverage industry can explore the plant-powered pasta trend by developing innovative products that cater to health-conscious consumers.
CategoryLifestyle
Low-Carb Lasagna Sheets
Palmini's Pasta Substitute is Made with Hearts of Palm
Disruptive innovation opportunity: Incorporate sustainable and nutritious ingredients into the food manufacturing process.
CategoryLifestyle
Convenience-Focused Palm Pasta
Pastability Makes a Six-Unit Case of Hearts of Palm Pasta Available
Disruptive innovation opportunity: Collaborate with hearts of palm pasta brands to include their products in meal kit delivery services, offering customers convenient and healthy…
