Influencer culture is adapting with the growing use of cannabis
Trend - As the cannabis industry continues to grow due to legalization in some areas in recent years, so does the community around it. Influencer culture is breaching into this space, as individuals use the digital platform to engage with an audience about the topic of cannabis.
Insight - Due to their mass digital consumption in today's era, consumers familiarize themselves with products and services by searching for reviews online. They often trust peer reviews more than advertisements. Specifically, Millennial and Gen Z demographics are likely to engage with digital reviews from real-life sources. This is especially true regarding newer products and industries such as cannabis.
Insight - Due to their mass digital consumption in today's era, consumers familiarize themselves with products and services by searching for reviews online. They often trust peer reviews more than advertisements. Specifically, Millennial and Gen Z demographics are likely to engage with digital reviews from real-life sources. This is especially true regarding newer products and industries such as cannabis.
Workshop Question - How can your brand maximize your online platform?
Trend Themes
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Influencer Culture — The cannabis industry has breached influencer culture with individuals using digital platforms to engage with an audience about the topic of cannabis.
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Digital Reviews — Millennials and Gen Z trust peer reviews over ads, making digital reviews from real-life sources essential, especially regarding newer products and industries such as cannabis.
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Cannabis Normalizing — Online accounts normalize cannabis usage and help educate the public about the extensive plant.
Industry Implications
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Social Media — A digital platform used by cannabis influencers to share personal experiences, reviews, and recipes with audiences.
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Cannabis — The growing cannabis industry includes edibles, beverages, pre-rolls, and more, providing a medicinal alternative for different medical needs.
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Publication and Merchandise — Online publication and merchandise sales help cannabis influencers promote education and normalizing the use of medicinal cannabis products.
4 Featured, 18 Examples:
28,445 Total Clicks
Date Range:
Aug 20 — Oct 20
Trending:
Average
Consumer Insight Topics:
