At-home deficiency testing is an increasingly popular health and wellness tool
Trend - Brands are increasingly offering at-home testing kits that assess various deficiencies that may impact people's health. Everything from testing hormone levels for fertility to testing for vitamin D deficiencies can now be done from home.
Insight - Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic. Health-conscious consumers are increasingly seeking out at-home testing options that they would have once had to receive in clinics, and appreciate the ease and convenience these options offer them.
Insight - Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic. Health-conscious consumers are increasingly seeking out at-home testing options that they would have once had to receive in clinics, and appreciate the ease and convenience these options offer them.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
-
At-home Health Testing Kits — Brands are offering a variety of at-home testing kits that assess deficiencies, from testing hormone levels for fertility to testing for vitamin D deficiencies.
-
Empowerment Through Personal Health Control — Consumers want a sense of control over their personal health, particularly as their anxieties grow about maintaining it as they live through a pandemic.
-
Holistic Health Solutions — Brands are developing comprehensive testing solutions that offer more than basic diagnostics, allowing for a more personalized, holistic approach to healthcare.
Industry Implications
-
Healthcare Technology — There is an opportunity for healthcare technology companies to create new, accessible, and affordable testing solutions for consumers.
-
Health and Wellness — The health and wellness industry can offer holistic solutions based on at-home testing results, providing personalized care and support.
-
Beauty and Skincare — Skincare and beauty companies have an opportunity to develop products and services that focus on hormonal imbalances and promote healthy skin from the inside out.
