Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cheese
Infusions
Distinct infusions add depth to various blue cheeses.
3.1
Trend score
Trend
What is the Cheese Infusions trend?
Cheese Infusions: Cheese brands are offering distinct blue cheese infusions, adding rich flavor profiles to the already-sharp cheese. Everything from citrus infusions to lavender ones can now be found in blue cheese otions.
Insight
The consumer insight behind the Cheese Infusions trend
Consumers are becoming increasingly experimental with the foods they're willing to try, particularly as the limitations on outdoor activities have taught them to be more adventurous from home. People are looking to try high-quality, artisan products to fuel their newfound sense of adventure with food.
Trend themes
Themes within the Cheese Infusions trend
Three behaviours holding the trend together01
Infusion Innovation
Infusing different flavors into popular foods such as blue cheeses creates distinctive and innovative tastes that appeal to consumers looking for new and experimental food experiences.
02
Artisanal Products
Food lovers have become passionate about supporting artisanal food producers who offer unique, high-quality, and hand-crafted foods.
03
Gift Packaging
Packaging gourmet foods in unique and visually appealing jars or boxes adds value and makes them attractive as gifts for foodies and cheese lovers.
Industry implications
What the Cheese Infusions trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The infusion of different flavors, artisanal products, and attractive packaging trends offer new opportunities for inventive food and beverage companies.
For
Hospitality Industry
Foodies who love to try new and unique food experiences will love the infusion of flavors trend, offering new opportunities for hotels, restaurants, and catering services.
For
Gourmet Retail Industry
The trend toward artisanal and infused gourmet food products increase the demand for such items in specialized food stores and online marketplaces.
Workshop question
How is your brand prioritizing more adventurous experiences for its customers?
Trend signals
Trend signals for Cheese Infusions
Trend score 3.1 out of 10, from popularity 55%, activity 28%, freshness 9%.
Popularity55%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cheese Infusions trend
4 featured examples from May 15 to Oct 16, 2020CategoryLifestyle
Citrus-Infused Blue Cheeses
The Fior d'Arancio Blue Cheese with Orange is Topped with Citrus Peels
Disruption opportunity for dairy manufacturers to expand their product range with citrus-infused blue cheese varieties.
CategoryLifestyle
Floral Cheddar Cheeses
Rogue Creamery's La Di Da Lavender Cheddar Features Organic Blossoms
Disruptive innovation opportunity to create artisan cheeses with unique and botanically-infused flavor profiles.
CategoryLifestyle
Whiskey-Infused Blue Cheese Jars
Fortnum & Mason's Potted Blue Shropshire with Whisky is Decadent
Opportunity for artisan food producers to experiment with different flavors and ingredients to create unique and marketable products.
CategoryLifestyle
Blue Cheese-Infused Butters
Medlee Foods Has Launched a Tangy New Blue Cheese Butter
The dairy industry can capitalize on the trend of innovative butter varieties and create their own unique flavored butters.
