Category
Art & Design
Sensory Packaging
Trend cluster
Category
Taro
Pairing
Brands are launching pastries that blend taro with cheese for a balanced palate.
3.5
Trend score
Trend
What is the Taro Pairing trend?
Taro Pairing: Restaurants and food brands are launching pastries infused with both taro and cheese, combining the sweet, nutty flavor of taro with the rich, savory flavor of cheese. Taro is traditionally found in dishes across East Asia and is now gaining popularity in pastries in North America.
Insight
The consumer insight behind the Taro Pairing trend
Consumers are drawn to pastries for their versatility. Pastries can be sweet and sugary, fruity and healthy, or rich and savory. Each consumer may have different preferences, leading to brands consistently experimenting with new ingredients to include in pastries. Some brands have responded to this pressure by looking to cultural recipes from other regions. Out of these recipes, customers in North America have shown interest in mixed taro and cheese pastries for their blended flavors.
Trend themes
Themes within the Taro Pairing trend
Three behaviours holding the trend together01
Cultural ingredient blending in pastries
Brands are experimenting with new ingredients and cultural recipes to include in pastries, leading to mixed taro and cheese pastries gaining popularity in North America.
02
Versatility of pastries
Pastries are versatile and can be sweet, fruity, healthy, or savory, leading to brands consistently experimenting with new ingredients to cater to different consumer preferences.
03
Incorporation of exotic ingredients
Brands are incorporating exotic ingredients such as taro, traditionally found in dishes across East Asia, in their pastries to cater to different palates and offer unique flavors.
Industry implications
What the Taro Pairing trend means for industry
Where the trend changes the playbookFor
Bakery industry
Brands in the bakery industry can experiment with cultural ingredient blending and creating versatile pastries to cater to different consumer preferences.
For
Food and beverage industry
The food and beverage industry can incorporate exotic ingredients such as taro in their products to offer unique flavors and cater to different palates.
For
Specialty dessert industry
Brands in the specialty dessert industry can experiment with exotic ingredients to create unique desserts that cater to different consumer preferences.
Workshop question
How can your brand incorporate unique cultural ingredients into its recipe offerings to attract customers interested in blended flavors?
Trend signals
Trend signals for Taro Pairing
Trend score 3.5 out of 10, from popularity 52%, activity 36%, freshness 16%.
Popularity52%
Activity36%
Freshness16%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Taro Pairing trend
5 featured examples from Jun 22, 2023CategoryWorld
Taro-Infused Chiffon Cakes
Mr. Cheese Added a Taro-Flavored Chiffon to its Extensive Menu
Bakery and dessert shop owners can incorporate taro-infused desserts into their menus to attract customers and offer unique flavors.
CategoryBusiness
Cheesy Mousse Cakes
Chatime's Bake Code Debuted a Taro-Packed Mousse Cake for Parties
Incorporating Asian-inspired pastries in bakery offerings can attract a new customer base and create disruption in the traditional bakery industry.
CategoryBusiness
Taro Cheese-Flavored Cakes
Savorology's Latest Swiss Cake Blends Taro with Various Cheeses
The artisan bakery industry can embrace creative and unconventional cake flavors like the Taro Cheese Cake Swiss Roll, catering to customers seeking unique dessert experiences.
CategoryLifestyle
Cheese-Frosted Taro Cakes
Scones Alley's Taro Cake Features a Layer of Cream Cheese Frosting
Bakeries can experiment with unique flavor combinations, like taro and cheese, to create innovative cakes and other desserts that stand out in the market.
CategoryBusiness
Specialty Taro Cheesecakes
Caféine Port Miri's Specialty Taro Cheesecake is an In-House Specialty
Disruptive innovation opportunity: Incorporating unique ingredients and flavors to create innovative dessert offerings that stand out in the highly competitive food and beverage i…
