Micromobility manufacturers are using hydraulic brake systems to enhance safety
Trend - Brands in the micro-mobility space have begun using hydraulic braking mechanisms in e-bikes and e-scooters. These brakes are more expensive than standard mechanical brakes but are safer and more reliable when braking at high speeds, which are more often achieved by e-bikes and e-scooters.
Insight - Traditional bike consumers are familiar with maintenance and small repairs on their bikes. However, consumers drawn to e-bikes and e-scooters are more motivated by convenience and are less willing to perform maintenance to ensure the bike is in perfect working order. These consumers are willing to pay larger premiums upfront to not spend on maintenance costs downstream, leading to brands using premium alternatives for components that are more prone to fail.
Insight - Traditional bike consumers are familiar with maintenance and small repairs on their bikes. However, consumers drawn to e-bikes and e-scooters are more motivated by convenience and are less willing to perform maintenance to ensure the bike is in perfect working order. These consumers are willing to pay larger premiums upfront to not spend on maintenance costs downstream, leading to brands using premium alternatives for components that are more prone to fail.
Workshop Question - How could your brand enhance its consumers' safety with premium alternatives to products?
Trend Themes
1. Hydraulic Braking Mechanisms - Micromobility manufacturers are using hydraulic brake systems to enhance safety.
2. Accessibility-focused Electric Bikes and Trikes - E-bike and e-trike designs now focus on accessibility features to provide more mobility options.
3. Improved Braking Systems for E-bikes - E-bike manufacturers are shifting from mechanical disc brakes to hydraulic disc brakes for improved safety and reliability.
Industry Implications
1. Micromobility - Brands are looking to make micromobility more accessible, efficient, and safer to increase adoption.
2. Electric Bikes and Trikes - E-bike and e-trike manufacturers are introducing innovative designs to account for audience demand for mobility and convenience.
3. Transportation - The use of hydraulic brake systems and triple-battery configurations in e-bikes and e-scooters is changing the face of transportation as we know it.
6 Featured, 50 Examples:
99,170 Total Clicks
Date Range:
Nov 22 — May 23
Trending:
This Year and Warm
Consumer Insight Topics:
