Category
Tech
Automated Upkeep
Trend cluster
Category
Bio
Coating
Eco-friendly wraps and coatings help keep produce fresh for longer.
4.1
Trend score
Trend
What is the Bio Coating trend?
Bio Coating: As more food retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. On top of being eco-friendly, these coatings and wraps prevent spoilage and bruising to extend the produce's lifespan.
Insight
The consumer insight behind the Bio Coating trend
While most industries are putting more effort into environmental protection, products in this space can be less efficient or durable. Sustainability is increasingly important to consumers, but they don't want their sustainability efforts to inconvenience their lifestyles. As the market for eco-friendly products expands, brands that are able to prioritize sustainable practices while equally balancing the product's efficacy will stand out most.
Trend themes
Themes within the Bio Coating trend
Three behaviours holding the trend together01
Eco-friendly coatings
As more retailers prioritize sustainability, coatings made from eco-friendly materials are being used to individually wrap and protect produce. Brands that prioritize sustainable practices while balancing the product's efficacy will stand out most.
02
Plant-based coatings
Plant-based coatings made from peels, seeds, and pulp of fruits and vegetables are being used to increase shelf life of produce. Brands can use this technology to provide healthy and safe ways to increase shelf life.
03
Barrier coatings
Barrier coatings are being used to protect food packaging from transferring oils, grease, water and water vapor from food to the exterior packaging. Businesses can use barrier coatings on sandwich wedge boxes, pizza boxes, fast food packaging, fresh vegetables and general supermarket packaging.
Industry implications
What the Bio Coating trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
The food manufacturing industry can use eco-friendly and plant-based coatings to extend the shelf life of their products, and reduce food waste.
For
Packaging
The packaging industry can provide alternative solutions to conventional packaging such as barrier coatings that can prevent moisture or odours from transferring.
For
Sustainability
There is a growing need for businesses to prioritize sustainable practices and develop products that are both effective and environmentally-friendly, especially in the food industry where there is a major problem of food waste.
Workshop question
How could your brand expand its sustainability goals while still prioritizing its products' longevity and/or efficacy?
Trend signals
Trend signals for Bio Coating
Trend score 4.1 out of 10, from popularity 51%, activity 46%, freshness 24%.
Popularity51%
Activity46%
Freshness24%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bio Coating trend
7 featured examples from Mar 5, 2022 to May 21, 2024CategoryEco
Food Longevity Stickers
Startup Stixfresh Claims to Keep Food Fresh for 50% Longer
Food packaging companies could explore the use of beeswax and similar materials to create eco-friendly packaging solutions that keep food fresh.
CategoryEco
Freshness-Extending Food Packaging
SAVRpak Offers an Innovative Solution to Combat Food Waste
Companies like GrubHub and DoorDash benefit from innovations that maintain meal freshness during transit.
CategoryEco
Food Waste-Reducing Initiatives
Apeel Makes Plant-Derived Coatings to Increase Shelf Life
Food tech companies can innovate new solutions for reducing food waste and improving food safety and sustainability.
CategoryEco
Flexible Film Meat Packaging
ASDA Just Essentials Beef Mince is Arriving in New Packaging
The flexible film packaging trend presents opportunities for retailers to reduce plastic use and offer more sustainable options to customers.
CategoryMarketing
Film-Like Food Packaging Barriers
The Archroma Cartaseal VWAF Barrier Coating Protects Packaging
The food packaging industry can explore the use of new barrier coatings and sustainable materials to optimize product protection and reduce environmental impact.
CategoryLifestyle
Spoil-Protected Mini Cucumbers
Topline Farms Launches Mini Cucumbers with a Longer Shelf-Life
Companies in the fresh produce industry can explore how edible coatings and plant-based defenses can help extend the shelf-life of their products and reduce waste.
CategoryBusiness
High-Function Fish Packaging
Südpack Debuts a New High-Sealing, Puncture-Resistant Packaging Film
The high-functionality of Südpack's Multifol Extreme packaging film presents disruptive innovation opportunities in the food packaging industry, enhancing protection and shelf lif…
