Low-footprint gaming hardware is gaining popularity in the home office
Trend - Computer hardware manufacturers are focusing on compact, power-efficient, and size-efficient gaming computers for customers with less space or high energy costs. These compact gaming devices take next-to-no space while offering comparable experiences to full-size gaming computers.
Insight - While PC enthusiasts are willing to spend time and money researching, building, and customizing computers to ensure each included component is perfect, many others simply want to purchase a device that works out of the box. These consumers are drawn to a number of different products, seeking either value for money, aesthetic, portability, or overall power draw. These consumers are increasingly being drawn to mini PCs, as these devices fulfill each of the aforementioned categories.
Insight - While PC enthusiasts are willing to spend time and money researching, building, and customizing computers to ensure each included component is perfect, many others simply want to purchase a device that works out of the box. These consumers are drawn to a number of different products, seeking either value for money, aesthetic, portability, or overall power draw. These consumers are increasingly being drawn to mini PCs, as these devices fulfill each of the aforementioned categories.
Workshop Question - How could your brand use recent technological advancements in computation to launch more convenience-focused hardware and devices?
Trend Themes
1. Compact Gaming - Computer hardware manufacturers are focusing on compact, power-efficient, and size-efficient gaming computers for customers with less space or high energy costs, which provides disruptive innovation opportunities for mini PCs and micro gaming PCs.
2. Pre-built Gaming Pcs - As consumers seek to purchase devices that work straight out of the box, pre-built mini gaming PCs, and tower PCs have gained popularity, providing disruptive innovation opportunities for computer manufacturers and consumers.
3. Miniature Gaming Pcs with Unique Design - Consumers are drawn to mini PCs offering not only portability and aesthetics but also unique designs with RGB lighting, magnetic side covers, and rotating power buttons, disrupting traditional gaming desktop designs with innovative mini PCs for improved performance and convenience.
Industry Implications
1. Computer Hardware - As computer manufacturers focus on miniaturization to meet the needs of customers with limited space or high energy costs, there are many disruptive innovation opportunities for the development of compact and power-efficient computer hardware.
2. Gaming Hardware - As the growth of the gaming industry continues to expand, there are opportunities for the gaming hardware industry to develop mini and micro gaming computers with unique designs that cater to the needs of customers looking for value, convenience, high performance, and aesthetics.
3. Consumer Electronics - The development of compact, power-efficient, and high-performance mini gaming PCs with unique designs has disrupted traditional computing and gaming desktops, providing growth opportunities for the consumer electronics industry to cater to consumers' growing demand for portability, performance and aesthetics.
