Category
Lifestyle
Assisted Choices
Trend cluster
Category
Paper
Produce
Produce, meat and dairy products use eco-friendly paper packaging.
5.5
Trend score
Trend
What is the Paper Produce trend?
Paper Produce: Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging.
Insight
The consumer insight behind the Paper Produce trend
Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.
Trend themes
Themes within the Paper Produce trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
F&B brands are now offering paper-based packages, trays and sealing wraps for fresh food like produce, meat, and dairy products as a sustainable alternative to plastic.
02
Single-Use Plastic Reduction
The rise of paper-based packaging across consumer products is a direct response to the increasing demand for sustainable alternatives to plastics.
03
Renewable and Responsibly-Sourced Materials
Food brands are exploring sources of packaging that use renewable and responsibly-sourced materials to align their sustainability goals with consumers' rituals and routines.
Industry implications
What the Paper Produce trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
Food and beverage brands are exploring sustainable packaging as a way to address consumer demand for more eco-friendly products.
For
Packaging Industry
The packaging industry is developing new sustainable materials and solutions for reducing single-use plastics in response to increased consumer demand.
For
Sustainability and Environmental Protection Industry
Sustainability-focused companies can work to develop more eco-friendly packaging and promote consumer awareness around the importance of single-use plastic reduction.
Workshop question
How could your brand better align its sustainability goals with its customers' lifestyles?
Trend signals
Trend signals for Paper Produce
Trend score 5.5 out of 10, from popularity 81%, activity 66%, freshness 18%.
Popularity81%
Activity66%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Paper Produce trend
6 featured examples from Apr 24, 2021 to Sep 7, 2023CategoryEco
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
The packaging industry can benefit from disruptive innovation opportunities by developing sustainable and recyclable packaging solutions like paper-based trays.
CategoryEco
Reduced Plastic Produce Trays
ProducePack Punnet Trays are a Paperboard Alternative to Plastic
The packaging industry will have to embrace innovative and eco-friendly packaging design solutions like ProducePack Punnet trays.
CategoryEco
Paper-Based Yogurt Cups
Nancy’s Probiotic Foods Sustainably Packages Single-Serve Oatmilk Yogurt
The adoption of paper-based packaging in CPG is revolutionizing the way products are packaged and delivered to consumers, providing a sustainable solution for an industry that rel…
CategoryEco
Paper-Based Yogurt Cups
The Chobani Paper Cup Helps to Reduce Plastic Use
Exploring sustainable packaging solutions in the food and beverage industry to reduce plastic use and move towards a more eco-friendly approach.
CategoryMarketing
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
The food packaging industry can benefit from adopting reduced material and sustainable packaging trends to meet consumer demands for eco-friendly products.
CategoryMarketing
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
The food and beverage industry can benefit from paper-based packaging trends by meeting consumer demand for eco-friendly packaging while also reducing food waste and improving pro…
