Category
Tech
Delegated Interfaces
Trend cluster
Category
AI
NPC
Developers are using generative AI to make game characters more lifelike and immersive.
3.7
Trend score
Trend
What is the AI NPC trend?
AI NPC: Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable. By using AI for non-player characters (NPCs), players can have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
Insight
The consumer insight behind the AI NPC trend
Escapism and immersion are two of the largest draws to gaming for many consumers. However, while gaming offers respite from busy lives, consumers often purchase many games after growing bored of one game, as games become repetitive over time. As game prices continue to rise, many consumers are unable to purchase multiple full-price games a month. There is a market for games that offer excellent immersion and escapism without in-game actions feeling repetitive and pre-written.
Trend themes
Themes within the AI NPC trend
Three behaviours holding the trend together01
Generative AI for Immersive Gaming
Game developers are leveraging generative artificial intelligence (AI) technology to make games more immersive and less predictable.
02
Conversational NPCs
Developers are using AI for non-player characters (NPCs), allowing players to have more lifelike conversations with NPCs, build bonds with NPCs, and be more engaged overall.
03
AI Voice Technology in Gaming
AI voice technology has the potential to further narrative-heavy games, eliminate bottlenecks in the development process, and allow for the creation of never-before-seen living-world gaming experiences.
Industry implications
What the AI NPC trend means for industry
Where the trend changes the playbookFor
Gaming
The gaming industry can leverage generative AI, conversational NPCs, and AI voice technology to create immersive and novel gaming experiences for consumers.
For
Artificial Intelligence
The field of artificial intelligence can benefit from the development and application of generative AI, conversational agents, and AI voice technology, leading to more effective and natural interactions with technology.
For
Voice Technology
The voice technology industry can explore the use of AI voice technologies in gaming, paving the way for new applications of voice technology in entertainment and beyond.
Workshop question
How can your brand leverage generative AI technology to create more fluidic and catered experiences for its consumers?
Trend signals
Trend signals for AI NPC
Trend score 3.7 out of 10, from popularity 61%, activity 35%, freshness 16%.
Popularity61%
Activity35%
Freshness16%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the AI NPC trend
4 featured examples from May 30 to Jun 9, 2023CategoryTech
AI-Generated Game NPCs
Replica Studios Introduces an AI-Powered Smart NPCs for Unreal Engine
Replica Studios' AI-powered Smart NPCs is poised to disrupt the video game development industry, making it more accessible and affordable for smaller studios to create immersive g…
CategoryTech
Intelligent Game Characters
NetEase is Using Generative AI to Power its NPC Characters
Generative AI can provide new opportunities for game developers to create more engaging and dynamic games.
CategoryTech
Conversational NPC Game Features
NVIDIA's Avatar Cloud Engine Allows Gamers to Speak to NPCs
The gaming industry can leverage conversational NPC technology to improve player experience and create more interactive games
CategoryTech
AI NPC Services
NPCx is Using Generative AI to Create Lifelike NPCs in Games
The video game industry is ripe for AI-driven innovations in enhancing player experiences through more intelligent, dynamic and interactive NPCs.
