Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sugarcane
Package
Brands are using food-safe sugarcane bagasse in consumable goods packaging.
5.8
Trend score
Trend
What is the Sugarcane Package trend?
Sugarcane Package: Brands in the several consumables industries, such as cosmetics and food, have begun using containers made out of sugarcane bagasse. This is a pulpy, fibrous material gained from drying and crushing sugarcane. This is affordable, food-safe, biodegradable, and temperature-resistant.
Insight
The consumer insight behind the Sugarcane Package trend
Some of the industries most affected by the push for sustainable packaging are foodservice and food retail. Consumers prefer when these products are fully sustainable, as there is no need for foods, particularly CPGs, to be packaged or individually wrapped with single-use plastics. However, these consumers are still drawn to more affordable products, and do not want to pay a large markup. This creates pressure for brands to find low-cost sustainable food-safe packaging solutions.
Trend themes
Themes within the Sugarcane Package trend
Three behaviours holding the trend together01
Biodegradable packaging
The push for sustainable and biodegradable packaging has encouraged brands to explore alternative materials like sugarcane bagasse, which is renewable, biodegradable, and food-safe.
02
Affordable sustainable packaging
Consumers want products that are sustainable, but they do not want to pay more. This creates pressure for brands to find low-cost sustainable food-safe packaging solutions.
03
Innovations in compostable packaging
As consumers become more environmentally conscious, companies are offering a wider range of innovative compostable packaging solutions that offer attractive and functional alternatives to traditional materials.
Industry implications
What the Sugarcane Package trend means for industry
Where the trend changes the playbookFor
Food and beverage
There is a growing demand for sustainable packaging in the food and beverage industry, where brands are looking for low-cost and green solutions to protect and store their products.
For
Cosmetics
Sugarcane bagasse-based packaging is not only applicable in the food industry but can also provide sustainable and eco-friendly solutions for cosmetics packaging that can attract environmentally conscious customers.
For
Foodservice
As compostable alternatives to traditional plastic or polystyrene containers become more readily available, the foodservice industry has a significant opportunity to make their packaging more sustainable.
Workshop question
How can your brand incorporate affordable and sustainable packaging solutions, such as sugarcane bagasse, into your product lineup while still maintaining consumer appeal and affordability?
Trend signals
Trend signals for Sugarcane Package
Trend score 5.8 out of 10, from popularity 88%, activity 70%, freshness 16%.
Popularity88%
Activity70%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sugarcane Package trend
5 featured examples from May 20 to Jun 29, 2023CategoryEco
Non-Coated Sugarcane Packaging
'SupraPulp' from W-Cycle is Biodegradable Packaging from Sugarcane
The food packaging industry can incorporate sustainable and biodegradable materials like SupraPulp into their product lines to appeal to environmentally conscious consumers.
CategoryEco
Compostable Sugarcane Containers
Eco-Products' WorldView Containers are Foodsafe and Microwavable
The food packaging industry is a key industry that is undergoing changes in product development to cater to the consumers' demand for sustainable and eco-friendly options.
CategoryEco
Sugarcane Cosmetics Packagings
'Bulldog' Uses Sugarcane Bagasse to Reduce its Carbon Footprint
The beauty and personal care industry can benefit from incorporating sugarcane-based packaging and natural ingredients into their products to appeal to environmentally conscious c…
CategoryEco
Compostable Food Packaging Brands
Shanghai Timeco Industrial Uses Sugarcane Bagasse for Packaging
The food packaging industry has a disruptive innovation opportunity to shift towards eco-friendly and compostable packaging made from sugarcane bagasse, corn starch, craft paper…
CategoryFashion
Plant-Based Nail Polishes
The 'Love by Essie' Nail Polishes Are Made With Sugarcane, Corn & Cotton
Disruptive innovation opportunity: Incorporating plant-based ingredients and sustainability practices in the creation of beauty products.
