The use of cheddar in desserts is on the rise
Trend - Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Insight - Social media has made more consumers branch out of their comfort zones, including in what they choose to eat and drink. As people are introduced to interesting cuisines, ingredients, and "hacks," they're more open to trying flavors and combinations that were previously unknown to them. Brands that combine novelty with universally loved flavors are able to appeal to more consumers.
Insight - Social media has made more consumers branch out of their comfort zones, including in what they choose to eat and drink. As people are introduced to interesting cuisines, ingredients, and "hacks," they're more open to trying flavors and combinations that were previously unknown to them. Brands that combine novelty with universally loved flavors are able to appeal to more consumers.
Workshop Question - How could your brand better appeal to consumers' desire for novelty?
Trend Themes
1. Sweet and Savory Flavor Combinations - The trend of combining sweet and savory flavors is influencing the creation of new dessert and snack products.
2. Novelty Products - Brands are offering novelty dessert products that combine universally loved flavors with relatively adventurous ingredients.
3. Indulgent Health Foods - Health food brands are creating dessert and snack products that mimic the flavors of traditional sweets but offer the nutritional benefits of healthy ingredients.
Industry Implications
1. Food and Beverage - Food and beverage companies can take advantage of the trend of combining sweet and savory flavors to create unique and innovative products.
2. Health and Wellness - Health and wellness brands can create indulgent dessert and snack products that offer the nutritional benefits of healthy ingredients.
3. Retail - Retailers can offer novelty dessert products that appeal to consumers looking to try new and interesting flavor combinations.
