Category
Lifestyle
Festive Fusions
3.9
Trend score
Trend
What is the Cheddar Dessert trend?
Cheddar Dessert: Cheddar is becoming a popular ingredient in desserts--combining sweet and savory flavors for consumers with relatively adventurous palettes. Brands are offering novelty products like cheese-flavored ice cream, or they're creating cheddar dessert snacks that would appeal to more consumers.
Insight
The consumer insight behind the Cheddar Dessert trend
Social media has made more consumers branch out of their comfort zones, including in what they choose to eat and drink. As people are introduced to interesting cuisines, ingredients, and "hacks," they're more open to trying flavors and combinations that were previously unknown to them. Brands that combine novelty with universally loved flavors are able to appeal to more consumers.
Trend themes
Themes within the Cheddar Dessert trend
Three behaviours holding the trend together01
Sweet and Savory Flavor Combinations
The trend of combining sweet and savory flavors is influencing the creation of new dessert and snack products.
02
Novelty Products
Brands are offering novelty dessert products that combine universally loved flavors with relatively adventurous ingredients.
03
Indulgent Health Foods
Health food brands are creating dessert and snack products that mimic the flavors of traditional sweets but offer the nutritional benefits of healthy ingredients.
Industry implications
What the Cheddar Dessert trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies can take advantage of the trend of combining sweet and savory flavors to create unique and innovative products.
For
Health and Wellness
Health and wellness brands can create indulgent dessert and snack products that offer the nutritional benefits of healthy ingredients.
For
Retail
Retailers can offer novelty dessert products that appeal to consumers looking to try new and interesting flavor combinations.
Workshop question
How could your brand better appeal to consumers' desire for novelty?
Trend signals
Trend signals for Cheddar Dessert
Trend score 3.9 out of 10, from popularity 50%, activity 44%, freshness 22%.
Popularity50%
Activity44%
Freshness22%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cheddar Dessert trend
4 featured examples from Mar 4, 2021 to Feb 28, 2024CategoryLifestyle
Macaroni-Flavored Ice Creams
Van Leeuwen Created a Cheesy Kraft Dinner Ice Cream Flavor
Ice cream companies can seize the opportunity to experiment and innovate new flavors to keep up with changing consumer preferences and stand out in the market.
CategoryLifestyle
Nacho-Flavored Chocolate Bites
TCHO's Choco Natchos are Cheesy Chocolate Bites are Savory & Spicy
The snack food industry can explore the incorporation of savory flavors into their chocolate products to cater to a wider range of taste preferences.
CategoryLifestyle
Modern Artisanal Scone Brands
Seven Sisters Scones Offers a Modern Take on Artisanal Scones
The integration of artisanal scones with innovative flavors signals a shift towards more diverse and creative offerings within the traditional baked goods sector.
CategoryLifestyle
Spicy Cheese-Flavored Ice Cream
Lotte Drops the Unique Chal-tteok Spicy Cheese Tteokbokki Dessert
Ice cream companies can create more innovative and diverse flavors to cater to different taste preferences.
