Specialty treatments for facial hair take inspiration from skincare masks
Trend - Masks made for facial hair are increasingly common as men, trans, and gender diverse people with facial hair seek out ways to maintain its health and appearance. These treatments mimic masks used in skincare, and are often multi-purpose to avoid adding another step to users' routines.
Insight - Skin and haircare treatments have become increasingly targeted as more consumers enjoy researching and experimenting with the many options available to them. Inclusion is especially important in this space, as people with varying genders and races seek out products that are specific to their individual needs. Brands that offer highly targeted solutions are more likely to build customer trust and loyalty.
Insight - Skin and haircare treatments have become increasingly targeted as more consumers enjoy researching and experimenting with the many options available to them. Inclusion is especially important in this space, as people with varying genders and races seek out products that are specific to their individual needs. Brands that offer highly targeted solutions are more likely to build customer trust and loyalty.
Workshop Question - How could your brand offer more targeted solutions for a diverse customer base?
Trend Themes
1. Multi-purpose Skincare Trends - With more consumers seeking out targeted solutions, brands that offer highly targeted multipurpose treatments will build customer trust and loyalty.
2. Inclusive Genderless Grooming - As people with varying genders and races seek out products that are specific to their individual needs, brands that offer inclusive genderless grooming solutions will find success.
3. Natural and Clean Skincare Ingredients - Natural, clean ingredients provide a cost-effective solution and offer an opportunity for innovation in creating new treatments and products.
Industry Implications
1. Skincare Industry - Innovation in multipurpose treatments and inclusive genderless grooming solutions will drive growth in the skincare industry.
2. Beauty Products Industry - Natural, clean ingredients provide an opportunity for innovation in creating new beauty products that attract cost-conscious consumers.
3. Men's Grooming Industry - The development of new, specialized products will help drive growth in the men's grooming industry as more men seek out targeted solutions.
