The Scotch Porter Nourishing Beard Mask Hydrates Dull Facial Hair
Michael Hemsworth — November 29, 2021 — Marketing
References: scotchporter & drugstorenews
The Scotch Porter Nourishing Beard Mask has been created by the brand as a product for male consumers to incorporate into their grooming routine when looking to support their facial hair.
The mask is crafted with clean, natural ingredients in the recipe including shea butter and sunflower oil that will help to hydrate facial hair that's dull, coarse or dry. The product is priced at $10 to make it a cost-effective option for consumers to use regularly in their grooming routines.
The Founder and CEO Calvin Quallis commented on the new Scotch Porter Nourishing Beard Mask saying, "In the past year, we have witnessed men go beyond mere physical fitness and take a more intentional approach to engage in self-care practices through their grooming and integrative health options. To continue supporting this shift, we are thrilled to officially introduce The Scotch Porter Nourishing Beard Mask. This product is an extension of our dedication to helping men look, feel and live their best, most fulfilled lives."
The mask is crafted with clean, natural ingredients in the recipe including shea butter and sunflower oil that will help to hydrate facial hair that's dull, coarse or dry. The product is priced at $10 to make it a cost-effective option for consumers to use regularly in their grooming routines.
The Founder and CEO Calvin Quallis commented on the new Scotch Porter Nourishing Beard Mask saying, "In the past year, we have witnessed men go beyond mere physical fitness and take a more intentional approach to engage in self-care practices through their grooming and integrative health options. To continue supporting this shift, we are thrilled to officially introduce The Scotch Porter Nourishing Beard Mask. This product is an extension of our dedication to helping men look, feel and live their best, most fulfilled lives."
Trend Themes
1. Clean Beauty for Men - Opportunity for the beauty industry to develop more clean and natural grooming products for male consumers.
2. Facial Hair Care - Opportunity for the personal care industry to create more products tailored specifically for facial hair care.
3. Male Self-care - Opportunity for the health and wellness industry to target male consumers with more self-care products and services.
Industry Implications
1. Beauty - Disruptive innovation opportunity for the beauty industry to create tailored, clean grooming products for male consumers.
2. Personal Care - Disruptive innovation opportunity for the personal care industry to develop more targeted products and tools for facial hair care.
3. Health and Wellness - Disruptive innovation opportunity for the health and wellness industry to target male consumers with more self-care products and services.
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