Kiehl's New Overnight Face Mask Deeply Nourishes the Skin's Barrier
Laura McQuarrie — January 12, 2022 — Fashion
References: kiehls & prnewswire
Kiehl's newest overnight face mask takes cues from the best-selling Ultra Facial Cream to deeply nourish and support the skin's barrier by reducing moisture loss overnight. The all-new Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane takes the form of a multi-use mask that helps to prevent dryness for up to three days with a single use, and leaves dehydrated, flaky and tight skin feeling more comfortable than before.
The product boasts a balm-to-oil texture and the signature Ultra Facial ingredient (glacial glyco-protein.) The product is packaged in a 100% PCR jar and as a multi-use mask, it can be applied in many different ways. For deep replenishment and the purposes of skin barrier strengthening, it can be used all over, or it may be applied to specific areas to target discomfort and dryness.
The product boasts a balm-to-oil texture and the signature Ultra Facial ingredient (glacial glyco-protein.) The product is packaged in a 100% PCR jar and as a multi-use mask, it can be applied in many different ways. For deep replenishment and the purposes of skin barrier strengthening, it can be used all over, or it may be applied to specific areas to target discomfort and dryness.
Trend Themes
1. Multi-use Skincare - Multi-use skincare products that target specific skincare concerns can improve consumer satisfaction and brand loyalty.
2. Overnight Skincare - Overnight skincare products that provide deep nourishment and hydration can meet the growing demand for easy and efficient skincare routines.
3. Sustainable Packaging - Sustainable packaging made from post-consumer recycled materials can attract environmentally conscious consumers and increase brand value.
Industry Implications
1. Beauty and Personal Care - In the beauty and personal care industry, there is an opportunity for brands to create multi-use skincare products that cater to specific skincare needs, while also offering sustainable packaging solutions.
2. Retail and E-commerce - The retail and e-commerce industry can meet the growing demand for overnight skincare products by offering a diverse range of products that cater to different skin types and needs, while incorporating sustainable packaging solutions.
3. Cosmetics and Skincare Manufacturing - Cosmetics and skincare manufacturers have a disruptive innovation opportunity to create multi-use skincare products that cater to specific skincare concerns, while also incorporating sustainable packaging solutions to attract environmentally conscious consumers.
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