Category
Lifestyle
Assisted Choices
Trend cluster
Category
Prolonged
Intimacy
Contemporary solutions for rapid climax help remove stigma from this condition.
5.1
Trend score
Trend
What is the Prolonged Intimacy trend?
Prolonged Intimacy: Premature ejaculation is a relatively common but stigmatized condition, and marketing within this space has been specific to medical industries. New topical and natural products that use modern designs and rituals to give men less intensive and more discrete treatment options are now gaining traction in the wellness space.
Insight
The consumer insight behind the Prolonged Intimacy trend
The wellness industry's all-encompassing and "natural" approach to personal care continues to influence consumers who are looking for simple solutions to non-urgent conditions. Health-conscious consumers are increasingly turning to brands that offer these varied approaches to health care--often in conjunction with medical treatment or as alternative approaches when traditional routes aren't as effective.
Trend themes
Themes within the Prolonged Intimacy trend
Three behaviours holding the trend together01
Wellness Solutions
Consumers are looking for simple and natural solutions to non-urgent conditions, which presents a disruptive innovation opportunity for companies in the wellness industry.
02
Chemical-Free Products
Chemical-free products that use modern designs and rituals are gaining traction in the wellness space for the treatment of premature ejaculation, offering an innovative approach for companies to differentiate their offerings.
03
Non-Invasive Solutions
Products like Performer 8 and the Mor Patch offer a safe and effective alternative to prescription drugs or invasive procedures, tapping into the growing demand for non-invasive solutions in the sexual wellness industry.
Industry implications
What the Prolonged Intimacy trend means for industry
Where the trend changes the playbookFor
Wellness Industry
Companies in the wellness industry can take advantage of the trend for natural solutions by providing simple and natural remedies for non-urgent conditions.
For
Sexual Wellness Industry
Innovative products like the Mor Patch and Performer 8 create a disruptive opportunity in the sexual wellness industry, providing non-invasive alternatives to traditional treatments for sexual health problems.
For
Digital Health Industry
With the launch of digital health platforms like Roman, there is a disruptive opportunity for companies to create and distribute men's sexual wellness products through online channels.
Workshop question
How can your brand take a more "natural" approach to personal care and health?
Trend signals
Trend signals for Prolonged Intimacy
Trend score 5.1 out of 10, from popularity 75%, activity 63%, freshness 16%.
Popularity75%
Activity63%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Prolonged Intimacy trend
4 featured examples from Mar 30 to May 26, 2023CategoryLifestyle
Sexual Performance-Improving Patches
Morari's "Mor" Patch is a Solution for Sexual Dysfunction
The sexual health and wellness industry that includes products and services related to sexual function, health, and satisfaction.
CategoryLifestyle
Non-Prescription Men's Health Supplements
Performer 8 is a Safe Alternative to Invasive Processes
The use of safe and natural supplements like Performer 8 presents an opportunity for growth in the men's sexual wellness industry.
CategoryLifestyle
All-Natural Men's Health Supplements
The mate endurance PE Supplement Has Nine Natural Ingredients
The natural supplements industry may see increased demand for products addressing men's sexual health concerns.
CategoryLifestyle
Desensitizing Wellness Wipes
Roman Swipes Help Men Last Longer During Intimate Times
The growth of digital health clinics like Roman presents an opportunity for other healthcare companies to provide specialized products and services for consumers online.
