Category
Lifestyle
Performance Powders
Trend cluster
Category
Car
Purifier
Brands are launching portable air purifiers fitted to vehicle cupholder slots.
4.9
Trend score
Trend
What is the Car Purifier trend?
Car Purifier: Companies are launching premium air purifiers designed for vehicles. These purifiers either run on battery, USB, or lighter socket power, meaning they are compatible with any car. The purifier helps customers breathe fresh air, even when the car is stored for long periods or is stuffy.
Insight
The consumer insight behind the Car Purifier trend
Recently, major cities around the world have had worsening air quality for a variety of reasons from industrial manufacturing to wildfires and pollution. Consumers in these cities wear masks and run humidifiers and air purifiers at home or in the office to ensure they breathe clean air. However, there are still a number of situations, such as while in a car or at a store, where the air is potentially stuffy and unpurified. As a response, brands are launching new dedicated air filters.
Trend themes
Themes within the Car Purifier trend
Three behaviours holding the trend together01
Car Air Purifiers
Increasing air pollution in major cities has led to a surge in demand for portable air purifiers that can be used in vehicles.
02
Cup Holder Air Filters
Air filters that fit into the cup holder of a vehicle offer an easy way to remove allergens from the air while driving.
03
Smart Car Air Purifiers
The incorporation of smart technology into air purifiers for cars allows for real-time monitoring of air quality and automatic adjustment of the device's operation.
Industry implications
What the Car Purifier trend means for industry
Where the trend changes the playbookFor
Automotive
The automotive industry can capitalize on the increased demand for air purifiers by offering products that are specifically designed for vehicles.
For
Health and Wellness
The health and wellness industry can leverage the trend towards air purifiers for cars to create marketing campaigns that appeal to health-conscious consumers.
For
Home Appliances
Companies in the home appliances industry, such as Panasonic, can expand their offerings by incorporating air purifiers for vehicles into their product lines.
Workshop question
How could your brand address rising concerns from consumers with regard to personal health in the modern world?
Trend signals
Trend signals for Car Purifier
Trend score 4.9 out of 10, from popularity 69%, activity 61%, freshness 16%.
Popularity69%
Activity61%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Car Purifier trend
5 featured examples from Dec 9, 2021 to Jun 9, 2023CategoryTech
Car-Incorporated Air Purifiers
The New Panasonic Nanoe X Air Purifier Filters Pollutants
The automotive industry can incorporate air purifiers as a luxurious add-on for car enthusiasts and those with allergies
CategoryAutos
Cup Holder Air Purifiers
The FreschAir Purifier Was Designed to Cleanse Your Car's Air
Car manufacturers could incorporate built-in air purifiers into new car models, providing customers with added value and a unique selling point.
CategoryTech
Car-Designed Air Purifiers
Fuelrist Recently Designed a Travel Safe to Purify the Air in Cars
Manufacturers in the automotive industry have an opportunity to incorporate air purifiers as a key feature in their vehicles.
CategoryAutos
Advanced Car Air Purifiers
The LAC100 Connectes to a Lighter Slot and Keeps Your Car Air Clean
Opportunity for car manufacturers to integrate smart air purifiers as standard features in their vehicles.
CategoryAutos
Car Cupholder Air Purifiers
ELEOPTION's Portable Air Purifier Occupies the Car's Cupholder Slot
Car manufacturers could incorporate air purification systems into their designs to offer customers an added feature that prioritizes air quality while on the road.
