Category
Lifestyle
Festive Fusions
Trend cluster
Category
Mochi
Transformation
Food brands combine mochi with cheese to create unique desserts.
3.7
Trend score
Trend
What is the Mochi Transformation trend?
Mochi Transformation: F&B brands are combining the Japanese rice cake mochi with cheese to create more novel flavors and textures in their desserts. Offerings like mochi-based dessert cheese and savory mochi bagels show how brands are experimenting with the popular food.
Insight
The consumer insight behind the Mochi Transformation trend
Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, whether that's in eating, cooking, or in the products they purchase. Now, people want a variety of options when it comes to their preferred dishes--ones that range from authentic to experimental.
Trend themes
Themes within the Mochi Transformation trend
Three behaviours holding the trend together01
Multiculturalism and Social Media
Social influences like multiculturalism and social media have made consumers more likely to explore different cuisines, therefore opening the door for novelty in food brands.
02
Innovative Flavors and Textures
F&B brands are combining traditional ingredients in new ways to create more novel flavors and textures in their offerings, which gives them a competitive edge in the market.
03
Bagel Seasoning Trends
Bagel seasoning has become so popular that it is being added to meals, snacks, desserts that go beyond breakfast hours, and it offers an opportunity for brands to tap into this trend to create new innovative food products.
Industry implications
What the Mochi Transformation trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can tap into the multiculturalism trend, experiment with innovative flavors and textures and use trendy ingredients to capture the attention of consumers.
For
Dessert Industry
The dessert industry can create new and exciting offerings by combining diverse ingredients like cheese, mochi, and bagel seasoning to create unique desserts that capture consumer's interest.
For
Bakery Industry
The bakery industry could offer breads and pastries with innovative flavors and textures by using a diverse range of ingredients and experimenting with novel combinations.
Workshop question
What pairings could your brand create for novelty-minded customers?
Trend signals
Trend signals for Mochi Transformation
Trend score 3.7 out of 10, from popularity 51%, activity 41%, freshness 18%.
Popularity51%
Activity41%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mochi Transformation trend
5 featured examples from Feb 7, 2021 to Sep 28, 2023CategoryLifestyle
Mochi-Like Dessert Cheeses
Kraft's Mochi Mochi Dessert Cheese is Enriched with Glutinous Powder
The dairy industry can explore the production of unique and innovative cheese products to diversify their offering.
CategoryLifestyle
Frozen Cookie Dough Desserts
Dough.Chi is a "Cookie Dough Dessert with a Frozen Soul"
The dessert industry can create new product lines that combine different kinds of desserts together.
CategoryBusiness
Cheesy Mousse Cakes
Chatime's Bake Code Debuted a Taro-Packed Mousse Cake for Parties
Incorporating Asian-inspired pastries in bakery offerings can attract a new customer base and create disruption in the traditional bakery industry.
CategoryLifestyle
Savory Bagel Mochis
Mochidoki is Serving a Seed-Studded Everything Bagel Mochi for a Short Time
The dessert industry can leverage the trend of savory desserts to create bold and unique flavor combinations.
CategoryLifestyle
Chewy Cookie Dough Bites
My/Mochi's Cookie Dough Mochi Ice Cream Features Bakery Mix-Ins
Innovations in frozen dessert products present opportunities to create unique flavor combinations and attract consumers looking for indulgent treats.
