Detailed LEGO Race Cars

LEGO Added to Its 'Speed Champions' Collection with These New Kits

After paying tribute to Ford's victory of the 2016 Le Mans 24 Hour with the replicas of its GT model, the beloved building block brand is back with a number of new LEGO race cars.

A part of its Speed Champions collection, the miniature cars boast an incredible level of detail, with the tiny blocks recreating everything from the luxurious interiors to the sponsored branding on the body.

The new LEGO race cars come along with props to match the theme as well, such as bright orange pylons, signs, hotdog stands and much more. All of these pieces are offered as parts of different kits, which will be set for release on March 11th 2017.

Detailed LEGO Race Cars
Opportunity for disruptive innovation in the toy industry by creating highly detailed and realistic miniature models.
Speed Champions Collection
Opportunity for disruptive innovation in the collectibles industry by offering miniature cars with incredible detail and authentic branding.
LEGO Props and Accessories
Opportunity for disruptive innovation in the toy industry by offering additional props and accessories that enhance the play experience.

Sectors Adopting This

Toy Industry
Opportunity for disruptive innovation in the toy industry by creating highly detailed and realistic miniature models.
Collectibles Industry
Opportunity for disruptive innovation in the collectibles industry by offering miniature cars with incredible detail and authentic branding.
Retail Industry
Opportunity for disruptive innovation in the retail industry by creating unique and exclusive LEGO kits and accessories.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 54%
Freshness 8%

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