Colorific's Built-a-Bot introduces fun robot-building kits for kids that allow for plenty of personalization, as well as STEM learning in the process.
The kits are offered in different designs, including a Bunny, a Dino and a Ladybird, which provide all of the necessary pieces for assembly, plus stickers. As the bots all have similar pieces, kids are able to mix and match pieces from various kits to build virtually any kind of creature companion that they can dream up. Since the pieces easily click together for assembly, they can also be disassembled at a later point and reconfigured.
On top of being able to enjoy the experience of building their own custom toy, kids will appreciate the fact that their bots will come to life with different actions and food triggers. Toys like Build-a-Bot appeal to a new generation of kids that wants to be actively part of the toy creation process, rather than just consumers of pre-made goods.