'Star Wars' is among the most financially successful franchises in the history of mass media, and the new BB-9E toy shows that the Disney-fueled juggernaut is showing no signs of stopping. The officially licensed toy from Sphero gives fans a sneak peak of a character from the upcoming film in the latest iteration of the franchise.
BB-8 was the adorable R2-D2-esque droid for the newest series of Star Wars films, but the producers seem to have decided to match the rolling robot with a dark counterpart. According to Sphero's site, "BB-9E is a menacing Astromech Droid of the First Order," meaning that it fights for the dark side.
As with Sphero's earlier BB-8 and R2-D2 toys, the BB-9E toy can be controlled through an app on one's smartphone, where users can roll it through holographic simulations.