Sphero's BB-9E Toy Comes Ahead of the Next 'Star Wars' Film
References: store.sphero & sphero
'Star Wars' is among the most financially successful franchises in the history of mass media, and the new BB-9E toy shows that the Disney-fueled juggernaut is showing no signs of stopping. The officially licensed toy from Sphero gives fans a sneak peak of a character from the upcoming film in the latest iteration of the franchise.
BB-8 was the adorable R2-D2-esque droid for the newest series of Star Wars films, but the producers seem to have decided to match the rolling robot with a dark counterpart. According to Sphero's site, "BB-9E is a menacing Astromech Droid of the First Order," meaning that it fights for the dark side.
As with Sphero's earlier BB-8 and R2-D2 toys, the BB-9E toy can be controlled through an app on one's smartphone, where users can roll it through holographic simulations.
BB-8 was the adorable R2-D2-esque droid for the newest series of Star Wars films, but the producers seem to have decided to match the rolling robot with a dark counterpart. According to Sphero's site, "BB-9E is a menacing Astromech Droid of the First Order," meaning that it fights for the dark side.
As with Sphero's earlier BB-8 and R2-D2 toys, the BB-9E toy can be controlled through an app on one's smartphone, where users can roll it through holographic simulations.
Trend Themes
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Licensed Film Merchandise — The popularity of franchises like 'Star Wars' creates opportunities for companies to create licensed merchandise based on the films.
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App-controlled Toys — Toys that can be controlled through an app on a smartphone provide opportunities for companies to create new and innovative products in the toy industry.
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Dark Counterparts — Creating dark counterparts to popular characters can provide opportunities for companies to offer new and unique products to fans.
Industry Implications
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Toy Industry — The success of app-controlled toys like Sphero's BB-9E presents opportunities for companies in the toy industry to innovate and create new products.
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Entertainment Industry — The popularity of franchises like 'Star Wars' presents opportunities for companies in the entertainment industry to create licensed merchandise and capitalize on the success of the franchise.
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Mobile App Industry — The demand for app-controlled toys presents opportunities for companies in the mobile app industry to create innovative products and diversify their offerings.
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