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Dynamic Nail Polish Displays

This Formula X for Sephora Merchandising Explores the Color Spectrum

— March 24, 2016 — Marketing
The Formula X for Sephora collection was showcased with a dynamic retail display that was conceived by design and marketing agency Duncan Channon. Featured at Sephora's largest location, its Champs-Élysées boutique in Paris, this retail display featured a geometric shelving unit and large banners that displayed the Formula X for Sephora marketing campaign.

Exploring the color spectrum, the retail display consisted of diamond elements, each spotlighting different products from the nail polish line. Borrowing its design inspiration from social media influencers who are keen on posting pictures of their manicures to platforms like Instagram, the Duncan Channon team created a gridded in-store fixture.

The retail display caught the attention of shoppers while highlighting Sephora's in-house cosmetics range in a unique way that stood among the company's other products.

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