Gender-Neutral Toy Stores

The new Harrods Toy Kingdom is the world's first toy department that doesn't discriminate between the sexes. A revolutionary retail concept that could change the way toys are sold to children, this innovative toy department for the London-based luxury department store features toys that are grouped around specific themes, rather than by what would appeal to either boys or girls in general.

The Harrods Toy Kingdom was designed by Shed, an architecture firm based in both London and Singapore. Shed was commissioned to create a toy department that offers children an experience in fantasy, magic and fun, and the new toy department certainly does that, what with an enchanted forest, a circus-themed section, a candy shop and an area that offers only miniature toys.